Promotions & Events

Designing great customer experiences is getting easier with the rise of predictive analytics.

Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.

As live events return, safety remains a key factor for attendees — it must be central to the planning process

Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company's subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.

2020 didn’t shape up to be the year that experiential marketers expected. The fallout from the pandemic deeply wounded the booming industry, and for those who live and breathe events, the year presented the most significant roadblock they’ve ever faced. But event professionals worldwide have rolled up their sleeves, fervently working to evolve and adapt, and are ultimately paving the way to a brighter 2021.  

Realtime Media announced the results of a national market research survey. The results show that amid the COVID-19 pandemic, more brands and agencies are leveraging digital promotions than ever before as a way to engage consumers, with a specific emphasis on purchase-based campaigns. The company-administered survey revealed that 73% of companies and 60% of agencies had executed a digital promotion within the last year.

As South Florida professionals and entrepreneurs continue to face unique challenges brought on by COVID-19, the 4th annual SPARK with Luly B aims to help women SPARK their passion, motivation and much more.