Promotions & Events | HispanicAd.com

Brands and Agencies Turning to Digital Promotions Now More Than Ever

November 13, 2020

Realtime Media announced the results of a national market research survey. The results show that amid the COVID-19 pandemic, more brands and agencies are leveraging digital promotions than ever before as a way to engage consumers, with a specific emphasis on purchase-based campaigns. The company-administered survey revealed that 73% of companies and 60% of agencies had executed a digital promotion within the last year.

Calling on the Next Generation to Deja Tu Huella (Leave Your Mark)

October 31, 2020

In Latino culture, there is a phrase that embraces the action of pushing boundaries with your unique individuality: deja tu huella, "leave your mark" in English. With this sentiment as the inspiration, Cheetos announced a new multi-platform initiative designed to rally the next generation to leave their mark on culture — whether through music, fashion, entertainment or more.

SPARK gives Women cause to Celebrate in 2020

October 14, 2020

As South Florida professionals and entrepreneurs continue to face unique challenges brought on by COVID-19, the 4th annual SPARK with Luly B aims to help women SPARK their passion, motivation and much more.

2020 Calle Ocho Festival by Atlantino [VIDEO]

October 09, 2020

Ralph Paniagua's Atlantino, the veteran showrunner behind dozens of Latino sports and music festivals, co-produces Calle Ocho Live with its organizers, the Kiwanis Club of Little Havana, a nonprofit dedicated to serving children in the South Florida community. The partnership delivered this majestic event for the consumers and the national brand clients.

Let The Cola Wars Begin- En Español!

September 15, 2020

This week most of America is celebrating the beginning of the NFL season… I am still thinking about Superbowl LIV. I attended to witness the Pepsi half time show.. well beyond the JLo/Shakira athleticism and intoxicating performance; I was there to celebrate the culmination of a business decision that took place 2 years before. By Ana Ceppi

Telemundo announces date & venue for 2020 Billboard Latin Music Awards

August 25, 2020

Telemundo announced that the 2020 edition of the Billboard Latin Music Awards will be broadcast live on Wednesday, October 21 from the BB&T Center in Sunrise, Florida.

Solis Health Plans teams up with The Miami Marlins

August 14, 2020

Solis Health Plans announced a partnership with Major League Baseball's Miami Marlins, winners of two World Series championships.

Azucár! Celia Cruz, the Queen of Salsa, and Ivy Queen, the Queen of Reggaeton, will Unite for Epic Throwback Virtual Duet on Calle Ocho Live

August 12, 2020

Calle Ocho Live announced that the late Celia Cruz, the Queen of Salsa, and Ivy Queen, the Queen of Reggaeton, will perform in an epic virtual duet of the Calle Ocho Live festival that is taking place October 4th.

Univision announces sponsors for “Premios Juventud”

August 12, 2020

Univision Communications Inc. unveiled sponsors for the 17th annual “Premios Juventud” (Youth Awards), the summer’s premier Latin music celebration.

Drive-In at The Fair partners with Talento Unlimited

August 07, 2020

Launching on August 14th the outdoor movie experience is produced by Coral Gables-based firm 3FEO Entertainment and is located on the grounds of the annual Miami-Dade County Youth Fair. The Fair’s latest attraction follows a national trend that has seen drive-in theaters making a comeback amid concerns over the coronavirus.

ANA Masters Conference Goes Virtual

July 16, 2020

The Association of National Advertisers announced today that the 2020 Masters of Marketing Conference, originally scheduled to be held October 21-23 at Rosen Shingle Creek in Orlando, FL, will be a virtual, online-only event this year. The theme of the conference is “Force for Good. Force for Growth.”

Inaugural Hispanicize #UnidosTogether Virtual Summit Featuring Fat Joe, Dascha Polanco

July 14, 2020

Hispanicize #UnidosTogether Virtual Summit featured influencers, tastemakers, content creators, celebrities, executives and entrepreneurs and proudly shined a light on Latinx frontline heroes and small business owners alike.

vCalle Ocho Live on October 4, 2020

July 01, 2020

Organizers from Carnaval Miami announced that the iconic Calle Ocho Music Festival 2020 that was previously cancelled in March will return this year on October 4th as Calle Ocho Live (www.CalleOchoLive.com) #CalleOchoLive, a live stream and broadcast TV Hispanic Heritage Month-themed extravaganza that will feature major music artists, a variety show and many creative surprises.

College Board and NBCUniversal Telemundo Enterprises launch campaign to Guide Students Through the College Planning Process

June 24, 2020

The College Board and NBCUniversal Telemundo Enterprises announced the launch of College Board and Telemundo Academy Triunfadores, a joint public campaign to guide Spanish-speaking families through the college planning process.

“Lucha vs Virus” conversation with Paco Olavarrieta,

June 13, 2020

d expósito & Partners launched the “Lucha vs Virus” PSA campaign to remind people that the battle against COVID-19 has not yet been won and that everyone should still wear a mask. HispanicAd.com sat down with Paco Olavarrieta, Chief Creative Officer at the agency, to understand the genesis of the campaign and what it aims to achieve.

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