Watching too much TV? Start social networking.

Social networking increases Internet usage, according to a study called "Never Ending Friending."

The study was conducted by TNS, Teenage Research Unlimited and Marketing Evolution, and commissioned by MySpace, Carat and Isobar.

Even though online communities (social networks) have experienced stellar growth in recent years, In-Stat reports that their future remains somewhat uncertain.

With fierce competition, sites explore new ad models

Social networking buzz belies an impending sector shakeout, according to In-Stat's "Social Networking: Finding Friends Online" report.

The report says membership and monetization are key issues for social networking sites.

In a speech delivered at the Beer Business Daily Conference in Phoenix, Guy Smith, Executive Vice President of Diageo North America, called on the members of the alcohol industry to rally their support for the launch of the “We Don’t Serve Teens” campaign aimed at fighting underage drinking.

A recent national survey found that more online gay, lesbian and bisexual (GLB) individuals use social networks Friendster and MySpace per week compared to online heterosexuals. Other well-known websites such as YouTube, Craigslist and personal web logs also were found to be more popular among GLB individuals.

Tis' the season of giving - back.

Can corporate social performance actually help a company's bottom line? Finding a connection between social and financial performance has proven elusive for both academic and corporate researchers, with disappointingly varied results. But according to a new model focused on consumer behavior from Rice University, the secret may lie in the ways companies disseminate information about social programs and how they segment markets based upon customers' values.

The results of a study by corporate social responsibility consultants at Fleishman-Hillard (FH) surprised many people because they seemed to demonstrate that consumers care far more about how companies treat their employees than any other measure of so-called "Corporate Social Responsibility" (CS

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