There’s been much attention paid recently to whether or not social networking and community-based sites will embrace advertising. It's a touchy subject for publishers in this realm, and understandably so.
Sapient revealed the results of its annual Interactive Marketing Survey. This survey is designed to understand how marketers are implementing and tracking campaigns, the challenges they face and how they plan to allocate marketing spend across channels in 2008.
Launched in February of 2007, Kupass.com is growing in the social networking phenomenon within the Hispanic and Latin American community. Headquartered in San Antonio, Texas with offices in Miami, Florida, Colombia, Italy and China.
OPTIMIZATION -- that fancy word for making a selling process more relevant and engaging for your customer --could be said to have four major approaches that have critical value for marketers: experimentation, targeting, behavioral and social.
Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact technology ownership, mobile phone features, digital media consumption, and online/mobile behavior both here in the US and around the globe?
Coremetrics announced the results of its Second Annual ‘Face of the New Marketer’ survey. This poll of marketing professionals, drawn from the country’s top eCommerce and online media/content companies, found that social media marketing is quickly gaining popularity as a way to gain competitive edge. However, the survey also revealed that time and budget allocations are not yet reflective of this trend.