There’s been much attention paid recently to whether or not social networking and community-based sites will embrace advertising. It's a touchy subject for publishers in this realm, and understandably so.
I had to laugh when I read someone's email signature the other day. It was about a paragraph long. Not only did he have the typical contact info -- direct line, fax, email, URL -- he had a host of links to his blogs, social media sites and instant messenger handles.
Sapient revealed the results of its annual Interactive Marketing Survey. This survey is designed to understand how marketers are implementing and tracking campaigns, the challenges they face and how they plan to allocate marketing spend across channels in 2008.
Launched in February of 2007, Kupass.com is growing in the social networking phenomenon within the Hispanic and Latin American community. Headquartered in San Antonio, Texas with offices in Miami, Florida, Colombia, Italy and China.
OPTIMIZATION -- that fancy word for making a selling process more relevant and engaging for your customer --could be said to have four major approaches that have critical value for marketers: experimentation, targeting, behavioral and social.