Marketing - Social

What role should social media play in a marketer's media plan? It's funny that something with the word "media" in its name isn't a shoe-in as a line item on most media plans.

Mobile social networks are quite popular with the Millennial generation, just as social networking is, reports In-Stat http://www.in-stat.com .

If you recall, way back in November of last year, I laid out my predictions for 2008.

Things are moving fast in the world of social networks. Every day it seems MySpace is adding features that mimic Facebook-like functionality, and Facebook is adding features (or apps) that make Facebook look more like MySpace.

Every now and then we have those "ah-ha" moments where we realize our near-dependence on technology in our everyday lives.

The Interactive Advertising Bureau (IAB) announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers.

The US-based Advertising Council, in partnership with the International Advertising Association (IAA) recently conducted a survey to identify IAA member involvement and experience in public service marketing and social marketing campaigns.