Marketing - Social | HispanicAd.com

Mobile Social Networks embraced by Millenials.

May 02, 2008

Mobile social networks are quite popular with the Millennial generation, just as social networking is, reports In-Stat http://www.in-stat.com .

Social Media and E-Mail spending to rise.

May 02, 2008

Drawing more budget away from print

Leveraging Social Media to create Social Commerce.

April 22, 2008

If you recall, way back in November of last year, I laid out my predictions for 2008.

Social Networking going Mobile.

April 20, 2008

A growing number of mobile phone subscribers worldwide are taking online social networking to the streets, research conducted by The Nielsen Company reveals.

What's next for Social Nets? A Marketer's Dilemma.

April 13, 2008

Things are moving fast in the world of social networks. Every day it seems MySpace is adding features that mimic Facebook-like functionality, and Facebook is adding features (or apps) that make Facebook look more like MySpace.

US mobile media and entertainment market to see stronger growth from 2010 onward.

April 01, 2008

Revenue from mobile media and entertainment (MME) services in the US will more than double during the next five years, according to the latest research from Analysys Mason IT and digital media.

Social Media: a personal experience.

March 30, 2008

Every now and then we have those "ah-ha" moments where we realize our near-dependence on technology in our everyday lives.

Latin Americans are world's most-engaged Social Networkers.

March 23, 2008

Latin Americans are the world's leaders in social networking, an online phenomenon that is changing the way people communicate.

User-Generated content & Social Media advertising overview.

March 23, 2008

The Interactive Advertising Bureau (IAB) announced the release of “User-Generated Content and Social Media Advertising Overview,” a milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers.

Media and the Social Web.

March 22, 2008

Move over, World Wide Web, and give a warm welcome to the World Live Web (WLW). Actually it's been around for many years now. Unfortunately it hasn't popped up in our beloved industry until late.

Great involvement in Social Marketing campaigns among International Advertising Community.

March 14, 2008

The US-based Advertising Council, in partnership with the International Advertising Association (IAA) recently conducted a survey to identify IAA member involvement and experience in public service marketing and social marketing campaigns.

Social Media's impact on Journalism.

March 09, 2008

Some time ago, a Michael Arrington post caught my attention. It asked, "If 'Real Journalism' Fails As A Business, Should Government Step In?" The question of what becomes of journalism in a new media world is something that has me worried (see: "All The News That's Fit To Monetize.")If, as is currently the case, sensationalism and scooping trump quality and social impact for driving traffic and monetization in new media, what becomes of journalism as we know it?

Making sense of Social Media.

February 04, 2008

Social media can be a bit daunting if you don't take a moment to make sense of it all.

The Social Media Mirror.

January 25, 2008

(Brand marketers and agencies: Feel free to replace "voter turnout" with "product sales," as well as replacing "politician/candidate" with "brand.")

Social Faux .

January 12, 2008

I had to laugh when I read someone's email signature the other day. It was about a paragraph long. Not only did he have the typical contact info -- direct line, fax, email, URL -- he had a host of links to his blogs, social media sites and instant messenger handles.

Search form

Pages