Representatives from more than twenty-five agencies, brand advertisers, and social media companies are joining to form the Social Media Advertising Council (SMAC(TM)), an industry association designed to set the first standards for buying and measuring marketing in social media.
I recently saw an article in an e-newsletter I get where three "experts" from large and well-known tech companies shared their opinions about the best ways to measure the ROI of social media investments.
JupiterResearch has found that an increasing number of retailers are using social media to target teens and young adults during the 2008 back-to-school shopping season. As a result, social media has emerged as an important marketing platform as many retailers use the popularity of social networking sites like Facebook to carry-out their marketing campaigns.
Communispace announced the findings of their proprietary research on Hispanic behavior in Spanish-speaking private online communities. This original research revealed a number of trends that validate the effectiveness of using online mediums such as communities and social networks to reach Hispanic audiences. The research also offers strategic guidance for doing so more effectively.
comScore, Inc. released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world.
There are plenty of available contact points with teens on social sites (friends, gifts, games -- you name it), but no proven method of engaging the throngs of teens hanging out in those increasingly popular virtual malls.
My article last week, "Social Media Demands A Reinvented Agency," http://www.mediapost.com/blogs/spin/?p=1333> has drawn out a great dialogue that the marketing and advertising industry needs to have, and I am really glad to be a part o
Social networking is an integral part of the Internet and will not be going away, however, after 13 years in the United States, revenue generation is not what it was once predicted to become, reports In-Stat.