It’s no secret that in addition to traditional television, viewers also have access to a plethora of subscription video on demand content and virtual multi-channel providers. As the options for these streaming services have grown, so have the means by which viewers can view them on their TV screens. Consumers, in turn, are taking action.
Around the middle of 2017, Nielsen polled over 2,000 monthly multicultural YouTube users. The results were consistent with what we learned from our Hispanic Millennial Project Study and We Are Gen Z Report: Multicultural consumers want more messages tailored to them. They are going to YouTube to find representation and inclusion. by Karla Fernandez Parker
Google and Facebook's grip on the digital advertising ecosystem also extends soundly into the realm of digital video, according to new research from Wyzowl.
Marketers today need fast feedback on whether their campaigns are likely to succeed or not. While automated pre-testing provides the opportunity to anticipate how well a campaign will perform, many will still want to check whether the in-market performance is on track for success and properly analyzed search and social data can help provide that feedback. by Nigel Hollis
In the latest episode of "Behind the Numbers," eMarketer staffers consider recent regulatory changes covering internet access, and discuss the implications for platforms, marketers and consumers.
A few weeks ago I wrote about being authentic and genuine, both as a brand and a person. Unfortunately, there’s a downside to always being authentic, because that can lead to incredible rudeness. How do you balance “being yourself” with being professional in the workplace?
Despite reporting strong financial growth and making attempts to expand its offerings beyond social media, the platform came under increasing fire from several quarters for various reasons, among them allowing offensive content to flourish and facilitating the purchase of discriminatory advertisements.
Burson-Marsteller and TSE Consulting, have published their second annual "Olympic Sports Social Media Ranking," which analyses the social media footprint of the International Olympic Committee (IOC) and its 40 International Sports Federations.
The practice of celebrity endorsements appears to be in trouble with at least one key demographic—millennials.
This set of interviews with top Chicago marketers on the topic of the challenges and opportunities of digital missed calling out the elephant in the room. Most digital campaigns lack what is required for them to be effective. By Nigel Hollis
Univision continues to expand its original digital content with the launch of “¿QUÉ CREES?” (What do you think?), a social-first daily show dedicated to covering entertainment news, trends, celebrity news and gossip. “¿QUÉ CREES?” is created for YouTube and is designed to meet every pop-culture enthusiast needs.
Once upon a time, social media marketing was very different than it is today. Marketers could open a page on Facebook, write a bunch of fun posts and watch the fan count go up. But that all changed when Facebook began drastically reducing the reach of organic (nonpaid) posts.