Marketing - Social | HispanicAd.com

Sizing Up Twitter Users [REPORT]

April 25, 2019

Twitter is a modern public square where many voices discuss, debate and share their views. Media personalities, politicians and the public turn to social networks for real-time information and reactions to the day’s events. But compared with the U.S. public overall, which voices are represented on Twitter?

Half of U.S. Diners Have Tried a New Restaurant Because of its Social Media Posts

April 19, 2019

MGH, a full-service restaurant marketing agency, announced the results of a study that examined how influential a brand's social media marketing can be when it comes to driving restaurant trial and customer loyalty.

Social Recommendations Influence One in Three Moms to Buy

April 05, 2019

When it comes to shopping, social media seems to have somewhat limited influence on parents' purchasing behavior—but they’ll use it (and other online resources) for research.

What Retailers Need to Know About Influencer Marketing

March 26, 2019

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.

Advertisers Now Pay More for Facebook Users' Attention

February 20, 2019

Facebook has been under fire from the mainstream media for about a year, but its brand-safety and privacy scandals haven’t deterred advertisers. In its recent Q4 earnings report, the social giant reported its North American average ad revenues per user (AARPU) were up nearly 30%, and more advertisers than ever are buying.

Facebook Algorithms and Personal Data [REPORT]

January 17, 2019

About half of Facebook users say they are not comfortable when they see how the platform categorizes them, and 27% maintain the site's classifications do not accurately represent them

Podcast | Social Around the World

January 09, 2019

In the latest episode of "Behind the Numbers," forecasters Monica Peart and Eric Haggstrom dig into eMarketer's latest estimates for global social network use, highlighting markets where players other than Facebook show noteworthy uptake.

The Simple Complexity of Social Feeds

January 09, 2019

Thanks to social media, hundreds of millions of individuals are liking, commenting on, and sharing content throughout the course their day. However, as last year's Fullscreen report "Understanding Multigenerational Youth Audiences" revealed, gen Zers admit to spending "way too much time" with social media or that "it was a problem." Even a recent survey by Pew Research found that more than half of young people say they would "have a hard time" giving up social media.

2018 Hispanic Social Marketing Report - DOWNLOAD for FREE

January 09, 2019

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2018 Hispanic Social Marketing Report for our readers.

To view and download click on image or CLICK HERE.

Enjoy.

Social Media Trends 2019 [REPORT]

January 05, 2019

40% of the world’s population use social media. With some industry reports claiming that consumers on average spend two hours every day sharing, liking, tweeting and updating on these platforms, what does 2019 hold?

U.S. Hispanics - Digitally Empowered. Culturally Connected [REPORT]

October 09, 2018

U.S. Hispanics share social media content five times more often than non-Hispanic Whites. The infographic below provides a snapshot of how Hispanics use social media and the internet to stay connected to information, brands, and their communities.

Internet, social media use and device ownership in U.S. have plateaued after years of growth

October 04, 2018

The use of digital technology has had a long stretch of rapid growth in the United States, but the share of Americans who go online, use social media or own key devices has remained stable the past two years, according to a new analysis of Pew Research Center data.

Facebook Advertisers are Diverting Spend from TV and Other Advertising to Invest in Facebook

September 26, 2018

Kantar Media has performed an analysis comparing the top 50 advertisers on Facebook to the top 50 advertisers across all measured media. During the first half of 2018, the leading Facebook advertisers spent $1.1 billion on the platform – representing approximately 11% of their total multimedia ad investment, indicating a significant shift in spending to Facebook. By comparison, the leading advertisers across all measured media spent 4% of their total budgets on Facebook, or $560 million, while spending $8.6 billion on national TV.

27% of Latin American-born people in the US have a wide social circle

September 22, 2018

When it comes to social behaviors, US residents who hail from Latin America tend to be more social and team-oriented than the overall population.

How Much Are Marketers Spending on Social Video Advertising? [PODCAST]

September 21, 2018

Video ad spending on social properties is growing rapidly. In the latest episode of eMarketer's "Behind the Numbers," we break out highlights of our new forecast for social video ad spending, and dig into the growth drivers.

Pages