Over 54% of those surveyed said their mobile phone usage had increased by more than 25% over the last two years, and one in five respondents said it had increased by more than 50%.

A few years back, I had the opportunity to focus my attention and efforts on the mobile category. I hesitated, because I felt mobile was a bit too far off from becoming a mature medium.

October 13, 2008, was a milestone in mobile communications: the 25th anniversary of the first commercial cellphone call. As the revolution-without-wires has spread, the result is an adoption rate that would have left Alexander Graham Bell himself speechless. Within a quarter century of that call—which was placed to Mr. Bell’s grandson—the majority of people on this earth have a mobile phone.

Grupo Televisa, S.A.B. and Telemundo Communications Group Inc. announced that a subsidiary of Televisa and Telemundo have entered into license agreements to distribute Telemundo's original content through digital and wireless platforms in Mexico.

Though still in its infancy, mobile gaming is already a billion dollar industry in the US, reports In-Stat.

US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of overall US teen market over the next 5 years.

Text messaging overtakes mobile voice calls.

Mobile phones are playing an increasingly important role in people's daily lives -- traveling with them at all times, helping them make key shopping decisions, and connecting them to email, coupons, location-based services, and other applications.

phone jack being cut Hard-wired phones may increasingly become a victim of the tightening U.S. economy as consumers look for new ways to cut spending.

There are a number of fine and interesting mobile projects out there that barely get noticed. Quietly, slowly, several major online and offline brands are iterating their services and sites without issuing the press releases that usually pass for news in the mobile marketing eco-system.

Once, long, long ago, advertisers only had to worry what was on the facing page.

YouTube educated the mass market about authoring and sharing user-generated content (UGC), and now advertisers are catching on, too.

Leave the scissors at home.

More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 study by ABI Research. Only 11% of respondents said such incentives would not influence them.

Syncing up with existing interests is key.

Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 by Harris Interactve for Alloy Media + Marketing said they owned a mobile phone.

yncing up with existing interests is key.

Mobile marketers do not need to worry about whether college students are capable of receiving their messages: Nine out of 10 US college students surveyed in August 2008 by Harris Interactve for Alloy Media + Marketing said they owned a mobile phone.

A generation widely defined by mobility, today's teenagers are now making demands of their mobile devices and, in doing so, redefining what mobility will be in the future, according to a national survey, "Teenagers: A Generation Unplugged," released by CTIA – The Wireless Association in conjunction with Harris Interactive.

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