Trend #1: Content and commerce transaction revenues will continue to dwarf mobile advertising revenue -- and will come from more off-portal sources.

In August 2008, Barack Obama’s presidential campaign made either history or political spectacle when it attempted to announce Joe Biden as the vice presidential candidate over SMS text message.
Before the campaign could send the text message announcement to supporters, mass media scooped the news and broke the story, but the magnitude of the campaign’s mobile efforts is noteworthy.

Penny-pinching consumers mean big bucks for mobile coupon campaigns.

If there’s any doubt that 2008 was a significant year for mobile marketing, consider this. The emergence of arguably the planet’s most prominent brand was fueled over the past year in large part by a robust, groundbreaking and multifaceted mobile marketing presence.

The mobile advertising scene is changing in Europe, according to a study by comScore M:Metrix. Its August 2008 Benchmark report showed a sharp increase in European mobile ads for goods that previously had little exposure on the mobile channel, such as food, clothing and consumer electronics.

According to the latest wave of “Mobile Market View,” a consumer study of U.S. mobile phone users conducted by The Kelsey Group with research partner ConStat, 18.9 percent of mobile consumers now use a smartphone.

Latin Americans living in the USA are keen to adopt money transfer using the less traditional method of a mobile phone, according to a survey commissioned by Upaid, a mobile payments provider.

More than one-half of teens do not want mobile ads. What about the rest?

If teens are drivers of change in mobile phone usage, can they also drive change in mobile advertising acceptance?

An ambitious, first-of-its-kind program called Reinvent Mobile aims to facilitate just that by aggregating a vibrant new channel of co-innovation, collaboration and customer engagement.

The market for mobile video infrastructure will experience rapid growth rates over the next several years in spite of the economy, reports In-Stat.

Limbo and GfK Technology released their latest joint Mobile Advertising Report (MAR). The third quarter report reveals that mobile advertising awareness grew 33 percent in nine months against a backdrop of six percent growth in cell phone usage.

At Mobile Internet World 2008, Yankee Group released a new report that declares there is not one mobile internet experience, but two. The report defines one mobile internet experience as providing Anywhere connectivity for big screens and the other as providing optimized connectivity for small screens, and forecasts that the two mobile experiences will diverge, not converge. Service providers must plan for this by segmenting their customer bases and delivering content, value and performance optimized for each category.

Some fee may be inevitable, but the timing is key.

It’s funny how in the early stages of a major paradigm shift we rarely see where the road will eventually lead us. Few notice when a major game-changing event takes place until months or years later.

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