Modern CMOs cultivate a blend of digital media, including emails, blogs, tweets, posts, and other forms of social media. While using these tools has elevated marketers to an even more central role in many organizations, it has also challenged them to keep engaging with an increasingly demanding audience.
The leading global research and advocacy think tank directed by Professor Stacy L. Smith at USC Annenberg announced the launch of the Annenberg Inclusion Initiative. Building on the success of the groundbreaking Media, Diversity & Social Change Initiative, a driving force in the effort for more diversity both on screen and behind the camera, the Annenberg Inclusion Initiative will represent a broader mission that will include music.
Videology released 'The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,' a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen's Digital Brand Effect study.
"The growth of Hispanics consumers can no longer be viewed as a population shift but rather an economic opportunity to grow your business,” said Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, during Nielsen’s 2016 Consumer 360 Conference in Las Vegas.
The Council for Research Excellence (CRE) today unveiled findings from a pair of research studies designed to help answer the question of what it means to watch TV in today's multi-screen world. The two studies, one on concurrent platform usage and the other a longitudinal ethnography, were discussed in detail at an event in New York attended by senior media research professionals from networks, local stations, syndicators, advertisers and agencies.
The Utah Broadcasters Association, in collaboration with Salt Lake City TV and radio broadcasters, worked to showcase the power of local advertising. In a very competitive auto market, the Ken Garff Auto Group needed to engage buyers across the entire sales funnel and select an ad strategy that would most effectively reach its consumer segment.
Entitled Reimagining Shopper Marketing: Building Brands through Omnichannel Experiences, the study is based on in-depth research with dozens of the world’s leading brands and explains how there has been a rapid shift from a traditional linear marketing model to a new omni-channel marketing model that has resulted in a number of CMOs reevaluating how they spend their promotional dollars.
By Lili Gil Valletta, Co-founder XL Alliance & Media Contributor
In RSW/US' most recent Agency New Business Thought Leader Survey Report, 51% of agencies surveyed, rated their new business effort either "Effective" or "Highly Effective". Numbers jumped to over 90% when "Somewhat Effective" was added to the answer pool.
Companies that are willing to go for an edge, and take risks achieve great results. This in turn improves sales and market share. An example, is this commercial between Abitab, an Uruguayan payment services company and World Cup player Luis Suarez. Suarez is one of the most out going soccer personalities today. He's controversial, funny and extremely likeable. Abitad recognized these factors and utilized them, connecting its services with Suarez's personality. The result translated the payment services into a fun experience.
Millennials represent the fastest-growing group for travel spending and, according to American Express Business Insights, their spending grew 20% in 2010 despite the down economy and poor job market.