Organizations

Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced five industry leaders will join its new Chair Gonzalo Del Fa, president of GroupM Multicultural, as the newest members of the CMC Board of Directors.  Natalie Boden, founder & president of BODEN, Izzy Gonzalez, head of cross platform sales for CNN en Español, Pete Lerma, principal & founder of Richards/Lerma, Steve Mandala, president of advertising sales and marketing for Univision, and Rafael Urbina, chairman & CEO of VIX will work closely with the CMC’s governing bodies, committees and the executive director to support the organization’s strategic plan, which champions the quality of Hispanic marketing in the U.S., focusing on the value of culture-driven segmentation and elevating the critical role of the culture marketing specialist.

More than 20 companies were named as winners in 12 separate categories. Grand Prize winners in each category will be announced at an awards ceremony during the ANA’s 21st annual Multicultural Marketing & Diversity Conference, November 6–8, in San Diego. The ceremony culminates with the “Best in Show” announcement, honoring the year’s best campaign chosen from the Grand Prize category winners.

CMC: The Voice of Hispanic Marketing announced that its annual multicultural marketing summit will take place at the Westin Hotel Times Square in New York City from April 27-29, 2020.

A new study that proves the incremental value of genuinely reflecting culture in marketing creative was unveiled today by The Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing (AIMM). The Cultural Insights Impact Measure™ (CIIM™) was developed by AIMM in partnership with NBCUniversal and AIMM member companies. CIIM™ evaluates advertising creative in various categories and identifies the impact and effectiveness of cultural insights in ads and programming on increased brand relevance, ad relevance, purchase intent lift, and loyalty.

The Ad Council announced a new arm: Ad Council Edge. A strategic consultancy, Ad Council Edge, builds on the Ad Council’s rich history of developing compelling and cutting-edge purpose-driven marketing campaigns to advise companies and nonprofit organizations on ways to inspire and engage the public on today’s most pressing issues.

The Hispanic Public Relations Association (HPRA) today announced the call-for-entries for the highest accolade in Hispanic communications – the HPRA National BRAVO! Awards.