Organizations | HispanicAd.com

IT’S TIME READY OR NOT FOR THE MULTICULTURAL MAJORITY - The Cultural Intersection of Politics, Issues & Movements [REPORT]

October 20, 2020

A generation, according Howe & Strauss, is defined by a life cycle—or roughly 20 years—and greatly influence a nation’s mood. Thrust between a pandemic, racial justice movements and an election, the United States is in the middle of a social and demographic transformation, making 2020 a critical turning point year. But that is not all...2020 marks the rst time any American generation is a multicultural majority. Today, it is the 0 to 17 segment. By 2028, it will be the under 35 segment, and by 2033, everyone under the age of 50 will be a multicultural majority.

Circulo Creativo USA opens and expands its membership model

October 15, 2020

2021 memberships for Círculo Creativo USA are now open. There are some major changes in next year’s membership model. Before, there were 2 types of memberships: individual and corporate. Now agency, individual, production and post-production house memberships are available.

CMC releases “IT’S TIME: READY (OR NOT) FOR THE MULTICULTURAL MAJORITY”

October 15, 2020

2020 is not only a critical turning-point year because of a pandemic, racial and social movements, or an election, 2020 also marks the first time the 0 to 17-year-old segment—or any generation, for that matter—is a multicultural majority. Building on more than 20,500 consumer touchpoints to date, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) released the first part of a comprehensive study on Gen Z (ages 13 to 17), IT’S TIME: Ready (or Not) for the Multicultural Majority.

Hispanic Public Relations Association (HPRA) Launches Texas Chapter

September 23, 2020

The Hispanic Public Relations Association (HPRA) announces the launch of its newest chapter, HPRA Texas.

Cohen named IAB CEO

September 11, 2020

The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the appointment of David Cohen, its current President, as Chief Executive Officer (CEO), effective September 15, succeeding Randall Rothenberg, who will remain at IAB as Executive Chair through 2022.

"Share for Good" with Anheuser Busch and DAVID the Agency [PODCAST]

September 02, 2020

Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing "Mexicans are" in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through “Share for Good,” a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture.

ANA Masters Conference Goes Virtual

July 16, 2020

The Association of National Advertisers announced today that the 2020 Masters of Marketing Conference, originally scheduled to be held October 21-23 at Rosen Shingle Creek in Orlando, FL, will be a virtual, online-only event this year. The theme of the conference is “Force for Good. Force for Growth.”

Highlighting Ideas that Work - Award Winning Campaigns Fueled by Planning and Cultural Insights

July 15, 2020

Cultural Insights and Planning are the bridge between complex consumer data and creative in any successful campaign. This CAPE Award webinar spotlights two successful campaigns that have resonated with their target audiences and delivered for their clients because they were rooted in insights and backed by solid planning.

An Inside Look at Award-Winning Campaigns from CAPE Awards - Part 1

July 11, 2020

With culture in a state of volatility, uncertainty, and change – multicultural insights are more imperative than ever. An in-depth discussion with Alma and Urias Communications, gold and silver winners of the 2020 CMC Culture Account Planning Excelencia (CAPE) Awards. This webinar took an in-depth look at the art of planning and the cultural insights behind these award-winning campaigns.

Plasencia joins the Board of Friends of the American Latino Museum

June 23, 2020

Friends of the American Latino Museum (FRIENDS), a national advocacy campaign striving for the creation of a Smithsonian National American Latino Museum, announced that Jorge A. Plasencia as one of the new members of the organization’s board of directors.

83% of Local Businesses have revamped their marketing strategy

June 18, 2020

Despite the economic downturn wrought by COVID-19, over 75% of local US businesses have remained open during the pandemic -- with many looking to adopt effective, fresh marketing and advertising strategies, according to a recent study by Viamedia.

2019 Multicultural Excellence Award Winners [VIEW CASE STUDIES]

June 17, 2020

Multicultural Excellence Award winners showcase insight and learning from the brands taking the strategic steps to ensure their engagement with multicultural consumer segments is relevant, creative and compelling.

National Association of Hispanic Journalist backs down from hostile action against members

June 12, 2020

On April 16, the National Association of Hispanic Journalist (NAHJ) board announced, in a press release posted on NAHJ.org, that it had voted to cancel national board elections and extend, for another year, the terms of board members, including those of the president and the rest of the executive board. This move encompassed both elected and appointed board members.

ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change from America's Marketers, Media Companies, Agencies, Production Companies, and Service Providers

June 10, 2020

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, religion, age, or culture — should have equal rights, equal representation, opportunities, support, understanding, respect, consideration, voice, and the ability to achieve their full potential. For more than 20 years, we have used our collective voices, reach, and commitment to create an industry that is more inclusive, understanding, and reflective of diverse segments. Although we have done a lot, it is not enough.

CMC Announces 2020 Culture Account Planning Excellence Award Winners

June 10, 2020

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced the 2020 Culture Account Planning Excellence (CAPE) award winners, originally created in partnership with HispanicAd.com. Alma took top honors with its Pepsi Campaign, which won Best in Show as well as a Gold award for Best Cultural Insight. LERMA/, MediaCom, Republica Havas, Urias Communications and Wieden + Kennedy also were among the agencies honored.

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