The way communicators dispense information is out of sync with the way consumers use media, according to Media, Myths & Realities, a comprehensive survey of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center.

IMMI research shows the importance of gathering and interpreting data from multiple platforms to get an accurate read on advertising reach. Looking at radio or television in isolation does not give advertisers a true sense of their campaign’s performance.

The recent flurry of announcements touting new marketer/agency integration models suggest that more marketers, holding companies and their agencies are convinced that re-bundling both above- and below-the-line services under forced integration and collaboration will actually result in more holist


Have you ever wanted to get inside another marketer’s head? That is exactly what researchers from Anderson Analytics set out to do.

The Marketing Executives Networking Group, an almost 1700 member organization of leading marketers who are at a VP-level or above in their organizations, issued the results of its first annual survey of Top Marketing Trends for 2008. The survey of MENG members, conducted by Anderson Analytics, focused on top marketing concepts, buzz words, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.

The growth of the Hispanic population in the United States is not only an opportunity for businesses and marketers alike, but it puts Hispanics in the advantageous position of wielding influence in the U.S. more so than ever before.

Virtual shelves, real customers.

After decades of relying on television and print advertising, US consumer packaged goods (CPG) marketers are finally moving a larger proportion of their marketing budgets online.

When US consumers say they are interested in a company, more than one-half of them are open to getting an interactive follow-up such as a personalized or generic e-mail, or text message, according to Vertis' "2007 Customer Focus Tech Savvy" study.

Spending on word-of-mouth (WoM) marketing jumped 35.9% in 2006 to $981.0 million and is expected to top $1 billion in 2007, making it one of the fastest growing alternative media segments.

Web 2.0 is emphatically here to stay. Social media is a powerful new force. And content owners must come to terms with the implications. Where will revenue growth come from and should organizations embrace online video as an opportunity—or fear it as a threat?

As an advertiser of digital media, don't you want your ads to have the right messages at the right time in the right places? It's a fundamental media objective. Well, currently the only thing we have much control over is creating the right message. I'd add the right format to that.

Just can't click that last button to complete an online purchase? Putting off that decision about a new phone service because you're overwhelmed by alternatives? Regret that you've switched to another credit card?

Internet users, more than ever before, are multitasking and incorporating different and new media types into an interconnected experience, according to a recent survey by Burst Media. The study found that over four-fifths (82.4%) of respondents are involved with another media, activity, or device while online. Among these multi-taskers, nearly one-quarter (23.6%) are “super-taskers” juggling four or more tasks while online. Watching television (58.3%) is the most common offline activity connected with Internet consumption.

According to a new study by BDO Seidman, LLP, almost three-quarters (73%) of chief marketing officers at leading U.S. retailers believe discounting and promotions will be more plentiful this holiday season compared to 2006 due to the current credit crunch.

The Advertising Research Foundation (ARF), launches their 14th year of the prestigious David Ogilvy Research Excellence Awards program with the release of their first book of insights derived from past winners of the award.