Marketing

Still wondering if the Hispanic tsunami is going to affect your business?

Don't.

The Bebé Boom is kicking into overdrive. Businesses may have been able to ignore the writing on the wall before, but now the whole wall is getting repainted.

And I get to revel in a little bit of “I told you so.”

By: Jose Cancela / Hispanic USA

Recently, over a glass of bourbon with an online publisher, a question was raised that I found quite intriguing: Is an analog impression the same as a digital impression?

Obviously, my first reaction was "But of course." After all, an impression is an impression, isn't it?

How much media can any one person consume? According to BIGresearch’s latest Simultaneous Media Survey (SIMM 11), in which 15,727 people participated, the only way for people to keep up with the deluge of media options is to multitask with other media. The level of simultaneous media usage in SIMM 11 increased over SIMM 10 for all major forms of media.

The Chief Marketing Officer (CMO) Council released the findings of its annual Marketing Outlook survey with an upbeat report on spend levels mostly holding steady or trending upward in 2008. However, many marketers say they are frustrated and stymied by organization cultures, senior management mindset, and insufficient budgets.

In this new frontier of marketing communications, advertisers are faced with a sometimes bewildering choice of digital media options. These new technologies allow for a dynamic two-way forum, allowing consumers to interact with and personalize their media choices. In this survey, the ANA sought to discover how multicultural marketers are harnessing the power of digital media relative to marketers targeting the general population. Are multicultural marketers embracing the same digital opportunities as general marketers? Do they have the same concerns regarding effectiveness and budget allocation?

Project Apollo has just released findings that identify how frequency and recency of ad exposures among both heavy and light category purchaser segments can generate sales for a specific CPG food product.

Viral efforts need to include the real world.

Most people use word of mouth, either giving or receiving advice about brands. But influencers, who have sway over others and often engage with multiple audiences, are especially attractive to marketers who want to spread brand news quickly.