As bundled offerings seem to be regaining favor among marketers seeking simplified agency relationships, COMvergence is out with a new study of integrated reviews in the U.S. over the past two years.

Well, I should start by acknowledging that this article’s title can be a bit of an exaggeration, or maybe not, but I am glad it got your attention. In today’s U.S. market landscape there are two types of companies: those who actively try to connect with multicultural consumers, and those that leave it up to chance whether they appropriately connect.  By Isaac Mizrahi - Co-President of ALMA

Republica Havas Co-founder, Chairman and CEO Jorge A. Plasencia has been selected to serve on the judging panel for the 2019 Clio Music Awards. The awards celebrate the visceral power of music to connect consumers and brands around the world.

Companies need a diverse set of experiences and skills in the boardroom and throughout their organizations to help drive better outcomes, and to cultivate and reinforce a culture that executes thei

It’s no secret that streaming services and their content are thriving now more than ever—from an audience perspective and now from the POV of personal critics. From smartphones to tablets to smart TVs, access to this type of content has never been easier. But the luxury of choice also serves as a double-edged sword. With a world of info and entertainment at their fingertips, how do audiences decide what to consume?

Are we headed for another recession? Despite a historically low unemployment rate, many economists and business pundits say there's plenty of evidence that in 2019 or 2020 the economy is likely to tank. The reasons for a potential downturn include a trade war with China, rumblings from the Federal Reserve to raise interest rates, and forecasts for slower GDP growth. What's more, the U.S. is in one of the longest economic expansions on record and therefore, some argue, ripe for a fall.  Courtesy of Association of National Advertisers

Cloud platforms can provide a gateway to powerful AI tools that fuel agility and innovation

A couple of weeks ago, I posted about Direct-to-Consumer (DTC) brands and suggested that in order to scale they would eventually have to reach out beyond their social media audience to bring in new customers. In this post I want to explore the implications of the subscription model that many DTC brands have adopted.  by Nigel Hollis

Encantos Media Studios announced Steven Wolfe Pereira has been appointed Chief Executive Officer.

In the latest episode of "Behind the Numbers," eMarketer principal analyst Nicole Perrin talks about presidential hopeful Elizabeth Warren's proposal for breaking up big tech.

Goya Foods was voted as America's number two most loved U.S. food brand and placed in the top 10 most loved brands in the country, according to the second annual Engagement Labs' TotalSocial® brand awards.

NGL Collective announced a partnership with international soccer superstar David Villa and Designated Player, a soccer lifestyle and culture content company he co-founded in 2018. 

By Gonzalo López Martí - Creative director, etc / LMMiami.com

Elevator pitch:

  • Melrose Place meets Downton Abbey meets Ballers meets Big Brother.
  • Lifestyles of the young, restless, rich & famous with generous doses of real estate porn.
  • A modern-day telenovela 100% apt for non-linear consumption.

VMLY&R announced the 2020 Census Media Vendor Day for the 2020 U.S. Census Paid Media Campaign. The event is designed to be accessible for media outlets that cover a wide range of audiences, demographics, and channels, as well media outlets that are small businesses, and women- or minority-owned.

Let us cut to the chase. Facebook, Google and probably Amazon store everything you do in the digital domain. But any marketer who believes that true ad relevance is ever achievable should take a hard look at how the sites and apps they use classify them as individuals.  by Nigel Hollis

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