According to Vincent Létang, EVP Global Market Intelligence and author of the report: “The US ad market had a great first half thanks to a strong economic environment as well as media innovation and a dynamic technology vertical. Digital media ad sales matured, as expected, but continued to grow close to +20% yoy, while editorial media performed better than expected thanks a recovery of radio, and OOH in full swing. We forecast an 11th year of growth in 2020 as record political spending will generate an all-time high of $5.5 billion in incremental ad revenue and mitigate the effect of the expected economic slowdown”

GroupM and eight of the industry’s media, technology and publishing organizations announced the formation of the New Majority Ready™ Coalition. Led by GroupM, and comprised of Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom, the coalition’s aim is to help brands better adapt to the changing U.S. demographics and assist in developing their audience planning and media strategies accordingly.

As high school students return to school, they may see the benefits of new state laws across the country that require curriculums to offer a class about personal finance. This is great news for young adults as 76% of recent high school graduates agree it should be required, according to a national survey by Experian.

Rigid corporate cultures do not inspire anybody to think creatively and come up with novel solutions to everyday problems. Millennials get far more accomplished when formalities and hierarchies are stripped away. The new, modern leader has to be approachable and expect to be treated the same as every other individual in the organization, this is an essential element to workplace relationship formation.  by Kristien Turner - Head of Digital Financial Literacy | Corporate Partnerships

NewSchools Venture Fund released a new report, Talented, Passionate and Underrepresented: Investing in Latino Edupreneurs. Informed by a combination of qualitative and quantitative research, the goal of the report is to better understand the reasons why there are so few Latino education innovators, and what education philanthropies can do to better support them.

Entravision Communications Corporation announced the appointment of Erin Voden as Senior Vice President of Integrated Marketing Solutions for its Washington, D.C. market, effective immediately.

By Gonzalo López Martí - Creative director, etc./LMMiami.com

  • If you read my columns frequently, you already know that intellectual property is one of my obsessions.
  • I am a staunch defender of private property, intellectual or otherwise.
  • However, I tend to believe that originality is overrated.

To better understand current trends in the appointment and turnover of marketing officers, Russell Reynolds Associates tracked and analyzed 214 notable, publicly-disclosed marketing leadership moves in the first half of 2019.

The U.S. Hispanic population is diverse. These nearly 60 million individuals trace their heritage to Spanish-speaking countries in Latin America and to Spain, each with distinct demographic and economic profiles. But as migration patterns from Latin America change, the origins of U.S. Hispanics are beginning to shift. Here are key facts about how the U.S. Hispanic origin groups are changing and how they differ from one another.

More than two-thirds of advertisers (69 percent) have updated their media agency contracts within the past three years, and one third have made updates in the past year alone in response to concerns about transparency and alleged rebates in the media buying ecosystem, according to a new ANA report.

The retail experience of the future is personalized, but what actually resonates with consumers? How can retailers deliver personalized experiences at scale? In this episode, research experts Joe Beier and Rachel Bonsignore from research firm GfK share insights from their latest study.

 L'ATTITUDE, a top-tier business and media event, and Wells Fargo announce a strategic collaboration to elevate the U.S. New Mainstream Economy driven by Latino entrepreneurs, consumers and workers.

The advertising industry, struggling to find ways to generate growth, has instead turned on itself, extracting value from partners rather than finding better ways to provide value to customers. The outcome is predictable, and the consequences may be difficult to reverse.  By Michael Farmer

Hickies promises to make the burden of untied laces a thing of the past. Winc delivers bottles of wine personally customized for a particular palate. Quip sends a quarterly replacement head for an electric toothbrush.  These are just a few of the hundreds of direct-to-consumer (DTC) brands that have emerged in recent years, with a business model based on bypassing traditional retail outlets and reaching consumers primarily through digital sales and marketing channels, including e-commerce and social media.

Chiqui Cartagena has joined The Conference Board as Chief Marketing Officer and Leader of its Marketing & Communications Center.  Cartagena comes to The Conference Board from Univision Communications Inc., where she held multiple leadership roles.

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