Jeff Bezos said of the future of marketing,

“The balance of power is shifting toward consumers and away from companies… in the old world, you devoted 30 percent of your time to building a great service and 70 percent of your time to shouting about it. In the new world, that inverts.”

by Niels Neudecker - Head of Global Connect Centre / Kantar

The Comcast NBCUniversal Foundation and NBCUniversal Owned Television Stations, a division of NBCUniversal, announced $2.475 million in Project Innovation grants will be presented to 68 non-profit organizations located in 11 markets. The Project Innovation program supports non-profit organizations that are using innovation to advance communities in the areas of storytelling, community engagement, culture of inclusion and youth education.

Taking stroll down the US Hispanic advertising & marketing memory lane, we decided to list all the Hispanic focused TV companies or networks that existed or have existed over the last 20 years in our Industry.

The internship season infuses an organization with energy and enthusiasm -- new faces, fresh ideas, and different perspectives. Interns can make long-lasting contributions to their organizations while also acquiring valuable skills in a short period of time.  Below are five tips for a successful internship experience.

Entravision Communications Corporation announced the appointment of Karl Alonso Meyer as Chief Revenue and Product Officer, effective immediately. Based in Los Angeles, Mr. Meyer will be responsible for leading all of Entravision's sales and revenue strategy and initiatives.

Viacom International Studios – Americas (VIS) announced an exclusivity deal (First Look Deal) with renowned Argentine director, screenwriter, film and television producer, Juan José Campanella, and his production company 100 Bares, to develop and produce premium content for the next two years.

It was 25 years ago this month, a Friday, May 20th, 1994, that Lisa Skriloff said goodbye to her colleagues at The New York Times where she was a Director of Marketing, gathered up her shoes from under her desk and left to start Multicultural Marketing Resources, Inc. (MMR) which opened for business the following Monday. She had a name for the company, an idea, a mission, a business plan in her head and a natural inclination towards optimism and, as she walked out that door in Times Square, a new chapter began.

The pace of change in the grocery industry is rapid and the economics of the industry are challenging. While leveraging advanced analytics in all aspects of the operation was once a unique strategy for a few elite players, it is now a critical tool for grocers at large because profitability for the industry is highly dependent on a stable and growing top-line. Given the extremely thin margins of the average U.S. grocery retailer, missing out on a market share shift could be a critical mistake.

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • After having been exposed to so much advertising throughout our lifetimes our brains are wired to tune it out by default.
  • Should we operate under the presumption that consumers will clam up on us if we are too overt about our intentions of separating them from their money or changing their opinion about something?

Forbes Insights recently surveyed over 2,000 companies in the midst of a digital transformation, and found that those in CMO roles are best suited to driving digital revolution within their organizations. When encouragement to innovate and iterate comes from the top, it has a widespread impact on their teams and culture.

Since the dawn of the blockbuster era, commonly dated to the release of Jaws in 1975, media companies have operated on the principle that creating and launching the next big hit was the No. 1 goal. The rewards from success (box office receipts, international distribution, syndication, home video) were so immense that they more than justified the expense.

The numbers tell the tale of the AI industry’s dire lack of diversity. Women account for only 18% of authors at leading AI conferences, 20% of AI professorships, and 15% and 10% of research staff at Facebook and Google, respectively. Racial diversity is even worse: black workers represent only 2.5% of Google’s entire workforce and 4% of Facebook’s and Microsoft’s. No data is available for transgender people and other gender minorities—but it’s unlikely the trend is being bucked there either.

Working Mother magazine has named the 2019 Best Companies for Multicultural Women—an honor recognizing U.S. companies that create and use best practices in hiring, retaining, and promoting multicultural women. This year, the list has expanded from 25 to 50 winners because applications more than tripled.

More than three-quarters of advertising and marketing hiring managers surveyed (77 percent) said their organization offers some level of salary transparency with 34 percent reporting full transparency.

Digital revenues for full year 2018 surpassed $100 billion for the first time Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017.

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