Our global media ecosystem has encountered an unprecedented and serious threat: marketers have pulled back on ad spend due to both the economic impact of the COVID-19 pandemic, and to dissociate from wall-to-wall coverage of death and infection. And in addition, COVID-19 ads have been constant. However, with COVID-19 here to stay for at least the medium term, making use of highly engaged online audiences has never been more critical to reverse shrinking margins.

VAB's Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession.

Music videos began airing first on cable TV in 1981, eventually becoming a driving force in popular culture and delivering some of the larger cable audiences. With the help of music videos' popularity, multichannel pay-TV services driven by cable would go on to demonstrate tremendous power for marketers trying to reach meaningful audiences and build brands through the first decade of the 21st century. They became a natural complement to broadcast TV and would eventually become a foundational component of media plans. Music videos were important to the growth of cable and pay-TV.

SBS Entertainment will celebrate Father's Day throughout the month of June with a special edition of its 'Mi Casa Es Tu Casa Live Music Series.' Alejandro Fernandez, Banda MS, Gerardo Ortiz and Christian Nodal will headline the exclusive live audio stream performance series across some of SBS's leading radio stations and the LaMusica app.

With all the flashy banners and retargeted content consumers see daily, just how relevant are digital ads to most Americans? Consumer intelligence company CivicScience conducted an internal study to examine how the general population feels about the bulk of the digital advertisements they are served.

NGL Collective announced the launch of NGL [VIRTUAL] STUDIOS, a creative toolbox specially designed to service advertisers during a time of #ShelteringInPlace and beyond.

Thus far, the advertising industry has primarily focused on only one of the factors that determines “opportunity to see” digital ads – whether the ad actually appears on the screen. What is often not discussed is the other factor that offers a non-fraudulent digital ad an “opportunity to be seen” – a person is present when the ad is on screen.

TV couldn’t be better. It’s our television industry that needs to adapt.

Uforia will kick off a weekly digital livestream series of unfiltered and unforgettably intimate at-home experiences with Latin music’s biggest stars starting May 6th at 8 p.m. ET with Manuel Turizo and host Jackie Guerrido

Entravision Communications Corporation announced the launch of Entravision Digital, which consolidates its digital reach, data, creative and programmatic capabilities into a unified solutions offering.

Andy Lack is leaving. And, the top executive overseeing NBCUniversal Telemundo Enterprises is taking over his role as part of a wholesale restructuring.  By Adam Jacobson - Editor in Chief / Radio +TV Business Report

The coronavirus outbreak has driven many commercial and social activities online and for some the internet has become an ever more crucial link to those they love and the things they need.

SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS's leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.

As the spread of COVID-19 upends work, classes and even doctor appointments across the country, a majority of Americans are turning to digital means to stay connected and track information about the outbreak.

New research released by GroupM, WPP’s media investment group, offers important insights for marketers about consumer attitudes toward digital marketing.

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