Kmart Corporation announced it will be unveiling a new advertising campaign focused on establishing a clear brand positioning for the company.

López Negrete's work for clients including Tyson Foods, Visa U.S.A., Bank of America and Wal-Mart was honored at the 40th Annual Houston Addy Awards hosted by the Houston Advertising Federation on February 16.

Imagine a room full of cowboys in training for Big Tobacco. "Venga a la tierra de Marlboro," says a teacher. "Repeat after me." "Come to Marlboro Country," the cowboys respond -- in Spanish, Mandarin Chinese and Swahili.

Have you hugged your abuelita lately? Your papá? Your hijo? If not, you may want to after seeing new Coca-Cola classic advertising that will debut Monday, February 4th on national Spanish language television.

The Directors Guild of America released a report on the employment of women and minority directors by television networks on the "top forty" prime time drama and comedy series in 2000-2001.

Lincoln unveiled its new Hispanic ad campaign for the Lincoln Navigator and Lincoln LS, featuring Latin acting sensation, Salma Hayek, Lincoln's new Hispanic spokesperson. The targeted campaign will include the release of new Spanish television spots and print ads featuring Hayek.

The Advertising Club will honor advertisers in the multicultural marketplace who "got it right" with "Creatively Correct" on January 30, an exhibition and cocktail reception at the Bloom Ballroom, 48 W. 21st Street in New York City.

Pablo Buffagni has joined Montemayor y Asociados as Executive Vice President/Creative Director.

The Radio-Mercury Awards has launched its own website, http://www.radiomercuryawards.com , with access to the 2002 Call For Entry form for the chance to one of 12 win cash prizes totaling over $150,000 and awarded in recognition of creative excellen

Daniel Moure, Jr. has joined Creative On Demand as Manager of Client Services. Prior to joining Creative On Demand, Moure worked at YupiMSN, where he was responsible for marketing and e-commerce efforts.

Lili Estefan, better known as 'La Flaca' from the Univision's hit show "El Gordo y la Flaca," is one of Hispanic-America's most charming T.V. personalities, and now debuts as the first Hispanic celebrity mom to appear in the national Spanish-language only got milk? milk mustache campaign.

The California Milk Processor Board announced that it will launch a commercial targeting bicultural Latino teens. Titled "La Llorona", the spot will air in Spanish on all three major English-language networks in California.

The average cost to produce national television commercials in 2000 declined three percent for 30-second spots and one percent for commercials regardless of length, according to the American Association of Advertising Agencies’ (AAAA) 2000 Television Production Cost Survey.

Enlace Communications has produced a new Christmas season television spot for client Macy's, a West Coast division of Federated Department Stores, that will debut on Spanish-language television stations in Western markets, announced Rochelle Newman-Carrasco, President and Principal, Enlace Commun

The American Association of Advertising Agencies (AAAA) announced that it has reached its stated goal of raising $1 million in scholarship funds for Operation Jumpstart II, double the amount raised under its predecessor program, Operation Jumpstart.

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