The California Milk Processor Board (CMPB), creator of the GOT MILK? campaign, will launch two new spots which explore the issues facing working Latinas. These will run as part of the Board's long-standing "Familia, Amor y Leche" (Family, Love & Milk) campaign.
Finalists for the 11th annual Radio-Mercury Awards were announced, with a total of 64 entries in this year’s competition, the largest number of finalists ever, reflecting the increase in the total number of entries submitted for this year’s competition.
Mendoza Dillon & Asociados has recently launched a new campaign for Maseca, the top selling corn masa flour in the world. The new spot, titled "Semana" ("Week") will air in top US Hispanic markets. The campaign includes a television spot and various radio spots.
In an effort to expand its “war on fast food,” KFC has partnered with Fernando Arau, top Hispanic television personality, to launch its first-ever national Spanish-language advertising and community outreach campaign.
Payless ShoeSource and Ana Maria Canseco, co-host of Univision's morning show, "Despierta America" (Wake Up America), announced that they have signed an agreement for Ana Maria to become Payless' ambassador to Latino consumers.
Celebrating its 40th anniversary of serving customers in the United States, Banco Popular North America (BPNA) will be featuring 30 customers in its first institutional advertising campaign in the United States to be filmed in Miami, Florida.
Hispanic marketing agency Montemayor y Asociados took home 'Best of Show' and five other top honors for DaimlerChrysler work on Feb. 22 during the 2002 ADDY Awards, the annual regional competition hosted by the American Advertising Federation of San Antonio.