A new documentary-style Spanish television campaign from the California Milk Processor Board (CMPB) will begin airing across California this week.

Ever wonder why some commercial messages seem to bounce off of people without having any sort of effect?

Tecate will introduce a national ad campaign in January, "Lo Autentico se Reconoce" or, "You Can Tell What's Authentic."

Recognizing the buying power and influence of the expanding Hispanic market, Panasonic has created a major advertising campaign specifically targeting Hispanic consumers.

With the new year comes a whole new attitude for Miller Lite, the creator of the light beer category and the world's most authentic light beer. An energetic new look and feel will be seen beginning this month, everywhere beer drinkers see Miller Lite.

The Coca-Cola Company announced a new marketing platform for brand Coca-Cola, which reflects genuine, authentic moments in life and the natural role the brand plays in them.

Denny's announced the debut of a new Hispanic television advertising campaign designed to speak directly to Spanish-speaking consumers.

Eastman Kodak Company is targeting Hispanics living in the U.S. with its first Spanish-language television advertising in four years as part of the company's expanded commitment to multicultural marketing.

Achieving work-life balance is particularly challenging for managers in the creative industry, a recent survey suggests. Advertising and marketing executives polled said they spend an average of 54 hours each week on the job.

US Hispanic ad agencies fared well at the 2002 "El Ojo de Iberoamérica" awards.

The winners this year are:

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Ganador: “Alas” para AHAA/ Futuramente, Ag. Grupo Gallegos

Pontiac debuted this week the first television ad of a new Hispanic targeted campaign titled “Corre por tus Venas” (It runs through your blood.) Created and produced by Accentmarketing, the national spot is the original Hispanic execution of the general market Pontiac “Fuel for the Soul” campaig

McDonald's showcases its newest Spanish and English-language ad featuring talented actress and model Sofia Vergara. This latest ad supports the recently introduced special value offer of an everyday, $1 price for the Big N' Tasty or McChicken sandwich.

Miller Brewing Company has signed Latina television host and actress, Sofia Vergara to star in a Miller Lite commercial as part of the company's fall advertising campaign. The spot launched nationally October 1 on Spanish-language television networks.

Abel Barron adds his 20 plus years of extensive experience to Dallas based Spanish Marketing, Inc.

In a breakthrough for the advertising industry, Princeton Video Image, Inc., and the FOX Sports presented the first ever dynamic, animated virtual advertisements on a live national U.S. broadcast.

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