With the new year comes a whole new attitude for Miller Lite, the creator of the light beer category and the world's most authentic light beer. An energetic new look and feel will be seen beginning this month, everywhere beer drinkers see Miller Lite.
Eastman Kodak Company is targeting Hispanics living in the U.S. with its first Spanish-language television advertising in four years as part of the company's expanded commitment to multicultural marketing.
Achieving work-life balance is particularly challenging for managers in the creative industry, a recent survey suggests. Advertising and marketing executives polled said they spend an average of 54 hours each week on the job.
Pontiac debuted this week the first television ad of a new Hispanic targeted campaign titled “Corre por tus Venas” (It runs through your blood.) Created and produced by Accentmarketing, the national spot is the original Hispanic execution of the general market Pontiac “Fuel for the Soul” campaig
McDonald's showcases its newest Spanish and English-language ad featuring talented actress and model Sofia Vergara. This latest ad supports the recently introduced special value offer of an everyday, $1 price for the Big N' Tasty or McChicken sandwich.
Miller Brewing Company has signed Latina television host and actress, Sofia Vergara to star in a Miller Lite commercial as part of the company's fall advertising campaign. The spot launched nationally October 1 on Spanish-language television networks.