The ANA’s SeeHer, in collaboration with Getty Images, released guidelines on how marketers can use inclusive imagery to achieve diversity in their advertising amid the COVID-19 pandemic, in which advertisers are reviewing and changing their messaging.

Women In Film LA, ReFrame and IMDbPro announced the CURBSIDE SHORTS Two-Minute Film Challenge, inviting female and non-binary filmmakers from North America to create and submit for free a short film inspired by life while sheltering in place. What have you discovered about yourself, home, or neighborhood? How do you envision the future coming out of this pandemic? Have you imagined a new character or superhero? Or perhaps been inspired by a real life hero working on the front lines? The contest launches Tuesday, May 19, 2020 at NOON PDT at https://audpop.com/womeninfilm/curbsideshortsfilmchallenge and all submissions must be received by Tuesday, May 26, 2020 at NOON PDT.

With all the flashy banners and retargeted content consumers see daily, just how relevant are digital ads to most Americans? Consumer intelligence company CivicScience conducted an internal study to examine how the general population feels about the bulk of the digital advertisements they are served.

As the media industry navigates COVID-19 and its greatest period of upheaval in modern memory, having the right data to understand if your ad will command consumer attention has never been more critical. The increasing rate of media consumption during the pandemic has been game-changing for marketers, but how can an ad creative break free from the volume of content, especially when reaching and connecting with the consumer is more difficult than ever? In fact prior to COVID-19, 40% of demographic targeting did not reach the intended audience, 50% of impressions were not viewable and 20% of campaigns were not noticed.

Gian Carlo Lanfranco and Rolando Cordova may be optimists, but they never drink from water fountains.  By Court Stroud

Besides its health and economic effects, the COVID-19 pandemic has also triggered a massive spike in firearm and ammunition sales. Skyrocketing to the point that the NRA has successfully lobbied to get gun retailers deemed an ‘essential service' by the federal government.  It’s obvious that some are forgetting that during this COVID-19 crisis, the best weapon to protect themselves and their family is by simply using soap. Not with guns and ammo. And even though most of us are in isolation, we still shouldn’t distance ourselves from this problem.

Purpose-driven campaigns, creative expressions, and the creative industry as a whole have the unlimited potential to inspire action and progress towards advancing a better world. Join us how we learn from leading creative Luis Miguel Messianu, Creative Chairman, Chief Executive Officer of Alma some best practices and the role of creativity as a force for good, particularly during this global pandemic.

More than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health Organization.

The Festival Iberoamericano de Creatividad, FIAP, announced that it has postponed their 2020 event and will be reschedule for 2021.

Cannes Lions announces that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.

The El Sol creative festival has been postponed until October 21-22 in Madrid.

It has been 16 years since Facebook's founding and Google's IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms. Complexity replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it.

Cannes Lions announces hat the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates.

“Ideas and numbers” have always had an uneasy alliance in marketing. To creative directors, designers, and copywriters, creativity is an instinctual process of building emotional bonds with consumers. Bring in too much quantitative analysis and the magic dies.

At least 32 states now have programs in place designed to appeal to brands eager to reduce the costs of producing their ads

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