Havas Media through its new “Power” series aims to explore the role media plays and to uncover “what matters.” Which are the moments that make a difference as we try to connect brands with audiences? What are the most meaningful media?

By Gonzalo López Martí - Creative director, etc / LMMiami.com

  • We’ve all heard the conventional wisdom by now:
  • “If the product is free, you are the product.”
  • “You might think you watch Netflix or Instagram, but Netflix & Instagram are actually watching you.”
  • And so on and so forth.

The belief that consumers crave more targeted, personalized ads has become a digital advertising mantra. But it’s not entirely true.

If I asked a group of ad planners what the one thing they most want from their creative partners, it’d be ‘collaboration.’  That's because, like it or not, there is a deep insecurity lurking that whatever brilliant brief we arrive at will be completely ripped apart — or worse, ignored — by the creative people it is intended to inspire. Maybe it’s the intangibility of strategy — its ambiguity in the creative process — that makes us seek any evidence of our value to others.  By Ed Tsue- Anomaly / Group Strategy Director / Managing Director

Daren Poole, Global Head of Creative at Kantar, recently asked on Kantar’s Workplace what people thought of an article by Zac Martin, writing in Mumbrella, which tells us to not sweat the big idea. So, is the big idea dead, misunderstood, or as important as ever?  by Nigel Hollis

Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first "A week after the Super Bowl" event that brought together the advertising creative industry simultaneously in six different cities across the country.

Casanova // McCann announced the hire of Marco Antonio Muñoz as Executive Creative Director. He will support the agency’s creative leadership under Chief Creative Officer Elias Weinstock.

Super Bowl LIII Ads, Much Like the Game's Punts, Are a Big Blur.  By Liz Castells, President, Infusion by Castells Advertising

By Gonzalo López Martí    - Creative director, etc / LMMiami.com

  • It was a Super Bowl to forget.
  • Sports and advertising wise.
  • If the annual January NFL extravaganza is a barometer of the national sentiment, we might be going through a collective lethargy of sorts.

The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch.

 

Production centralization, hands free (voice recognition) production, and usage rights as some of the major trends to watch out for in advertising.

Over the years, the TV commercial has become a favorite whipping post, under attack from TV “visionaries,” agencies and marketers sounding off in the press, or at the hands of consumer outrage on social platforms.

This paper focuses on the role and effectiveness of premium multi-screen video – the professionally produced content of multi-screen Television and Cinema.

  By Gonzalo López Martí - Creative director, etc. /  LMMiami.com    

  • Is it meant to change minds about a product, service, brand or politician?
  • Is it meant to sell?
  • Is it meant to inform?

Driving community engagement forward, Kia Motors America launched a new campaign for the all-new 2019 Kia Forte with the help of the Latin Grammy award-winning, all-female Mariachi band, Flor De Toloache. The duo collaborated on a heartfelt digital series celebrating hard-working Latina business owners across the U.S.

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