Creative

By Gonzalo López Martí - Creative director, etc / LMMiami.com

• We’ve all heard the conventional wisdom by now:
• “If the product is free, you are the product.”
• “You might think you watch Netflix or Instagram, but Netflix & Instagram are actually watching you.”
• And so on and so forth.

If I asked a group of ad planners what the one thing they most want from their creative partners, it’d be ‘collaboration.’  That's because, like it or not, there is a deep insecurity lurking that whatever brilliant brief we arrive at will be completely ripped apart — or worse, ignored — by the creative people it is intended to inspire. Maybe it’s the intangibility of strategy — its ambiguity in the creative process — that makes us seek any evidence of our value to others.  By Ed Tsue- Anomaly / Group Strategy Director / Managing Director

Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first "A week after the Super Bowl" event that brought together the advertising creative industry simultaneously in six different cities across the country.

Super Bowl LIII Ads, Much Like the Game's Punts, Are a Big Blur.  By Liz Castells, President, Infusion by Castells Advertising

The Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch.

 

Over the years, the TV commercial has become a favorite whipping post, under attack from TV “visionaries,” agencies and marketers sounding off in the press, or at the hands of consumer outrage on social platforms.

  By Gonzalo López Martí - Creative director, etc. /  LMMiami.com    

• Is it meant to change minds about a product, service, brand or politician?
• Is it meant to sell?
• Is it meant to inform?