Finding the right balance when serving personalized content to consumers can be tricky. But marketers that do this successfully understand that fostering better communication with their target audience is key.

Accidents happen and that's why Domino's introduced its CARRYOUT INSURANCE® or SEGURO PARA LLEVAR, in Spanish, a free insurance for all carryout orders.

The Culture Marketing Council: The Voice of Hispanic Marketing pulls out the stops when it comes to delivering high-caliber content and featuring the biggest players in the multicultural industry as speakers—and the innovation and creativity tracks at the 2019 Annual Summit taking place at the Statler Hotel in Dallas on June 10-12 is also gearing up to be a show stopper.

Lebrón was previously Chief Creative Officer of República Havas in Miami. He will now be based out of Walton Isaacson Los Angeles, leading all work for that office as well as WI Chicago, Dallas and New York.

Creative planning, media planning, and defining brand objectives often happen in siloed paths when kickstarting a creative campaign. When this happens, the marketer can end up with creative that does not align with the media plan or the brand objectives leading to ineffective campaigns, unnecessary change orders, and wasted money.

GALLEGOS Unitedand LUNA United showcased “Storytellers” at CAAMFest Film Festival 37.  The video will be shared with festival attendees on opening night May 9th, prior to film screenings, as part of Comcast’s sponsorship package.

Today’s generation of Latinos in the U.S. are noticeably expressive, straightforward and determined – just like the all-new Corolla sedan. They embrace their heritage and show it to the world. The commercial titled “WE”, directed by David Vergés, captures how this empowered generation is standing out and leaving its mark throughout society.

The Circulo Creativo just announced the winners of the 2019 U.S. Hispanic Young Lions Competition.

During the Billboard Latin Music Awards telecast on Telemundo, Pepsi premiered a new national television advertisement starring award-winning actor John Leguizamo.

As ads during this year's Super Bowl featuring Harrison Ford, Sarah Jessica Parker, and Jeff Bridges show, brands can still get a great deal of impact with a high-profile campaign featuring the right celebrity spokesperson. But what is changing is how brands are hiring and activating celebrity endorsers, especially as digital and social channels provide fans more access to celebrities they're eager to get content from, even in the form of an ad.

IM+C, a communication agency with offices in London, Barcelona and Madrid, announced the opening of its new office in Miami, located in the heart of Miami’s Design District.

By Gonzalo López Martí - Creative director, etc. / LMMiami.com

  • The global consulting behemoth Accenture acquired Droga5.
  • Droga5, in case it doesn’t ring a bell, is a darling of the creative firmament if there ever was one, up there with Wieden & Kennedy, 72 & Sunny and a few others.

The right music makes or breaks an ad. A carefully chosen song can enhance an ad's memorability, emotive power, and informativity. A 2015 study by Nielsen found that ads that incorporated music performed better across four key metrics: creativity, empathy, emotive power, and information power. While licensing popular songs can come with a hefty price tag, music, the study points out, can deliver significant returns for brands.

Women, men, children, babies – we all love to laugh, right? Most people generally enjoy a good joke, a funny story and embrace a reason to smile. A great piece of advertising can often be the source of that giggle, so why do so few ads featuring women try to be funny?  by  Kate Ginsburg

Havas Media through its new “Power” series aims to explore the role media plays and to uncover “what matters.” Which are the moments that make a difference as we try to connect brands with audiences? What are the most meaningful media?

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