Robyn Loube,has been named Vice President of East Coast Operations for Sensis. Loube will oversee Sensis offices in DC, Atlanta, and Little Rock

Client management is an important counterpart to an agency’s new business program. Even the best new business program can be undone by an unsustainable client load and mismanaged agency-client relationships. On the flip side, client management may be challenged by poor qualification and inconsistency in your agency’s new business processes. For the best results, agencies should have both pieces in place.  by Mark Duval / The Duval Partnership

The advertising industry, struggling to find ways to generate growth, has instead turned on itself, extracting value from partners rather than finding better ways to provide value to customers. The outcome is predictable, and the consequences may be difficult to reverse.  By Michael Farmer

Fragile global economy shows mild fractures. Concerns have risen around the health of the global economy since we published the mid-year update to our global advertising forecasts at the beginning of June.

Every year, more and more companies are going green. Rightfully so, it’s become imperative to make environmentally conscious decisions on a corporate and personal level. However, the multicultural ad agency, PM3, is taking on a different type of green initiative. Is this Georgia based agency tapping into the canna-craze?

Earn your ethics in advertising certificate - register now! On Oct. 10, the AAF will present a FREE 90-minute webinar that will provide insight into the importance of creating ethical advertising in a competitive business environment. From consumer privacy rights and creating cultural value systems to affirmative disclosures and the regulations behind truth and transparency, this course covers a variety of information geared to educate participants on how to best conduct business justly. #FreeAdEthicsDay webinar will be presented at three different times: 12:30 p.m. ET, 3 p.m. ET and 6:30 p.m. ET.

Grupo Rodilla has selected Zubi as its Advertising Agency of Record supporting its launch in the US market.

Continuing its efforts to market to Hispanic vacationers, Carnival Cruise Line, the world’s most popular cruise line, has partnered with full-service marketing firm Pinta to expand focus on cross-cultural audiences.  

The Culture Marketing Council: The Voice of Hispanic Marketing (CMC) announced its 2019 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market, is now available to download.

I want to share some information for agency owners and new business leaders this week. I’ve written previously about how meet your annual sales goals, but I want to share it in a format that makes it easy for you to apply to what you are doing right now. This is the basic math of agency new business. You should be able to put it into practice immediately to help you reach your year-end targets.  by Mark Duval - The Duval Partnership

We've heard it before: Don't treat your agencies as mere vendors, unless, of course, a commodity is what you are seeking. But the label "vendors" shouldn't be such a dirty word. In principle, "vendors" are delivering services that have reasonable commercial value and getting paid for them. The real issue is in such a competitive environment, relying on a "vendor" or transactional type of relationship to fuel your growth won't cut it anymore.

Richards/Lerma announces it has been selected by Ocean Spray for the company’s launch into the Hispanic market.

The Puerto Rico Association of Advertising Agencies suspended the membership of KOI advertising agency due to its president’s participation in the controversial chat messages that have rocked the administration of Gov. Ricardo Rosselló Nevares.

Before it became involved in the media industry, procurement worked effectively in manufacturing and distribution, ferreting out non-value-added costs, improving processes, closing factories, investing in suppliers, and eliminating complexity. The result: improved quality and lower costs. Exactly the opposite has occurred in the media industry.

UM, the global marketing and media agency network of IPG Mediabrands, announced the appointment of Deidre Smalls-Landau to the role of U.S. Chief Marketing Officer, effective immediately. Smalls-Landau will oversee UM’s strategic branding, platforms and initiatives, carrying over her previous responsibilities as global head of culture, to ensure a broader impact for the diversity-based cultural framework she spearheaded at the agency. Smalls-Landau will report to UM U.S. CEO, Lynn Lewis.

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