GroupM announced the launch of The GroupM Multicultural Marketplace in the U.S. This marketplace is currently live with 300 publishers, representing a comprehensive—and growing—list of Black and Hispanic owned and/or focused publishers that create, curate and distribute content specifically for these audiences.

Failure is one of the most important sources of success – especially in times of Covid-19 – but only when companies allow their employees to experiment and adapt to changing customer needs. And fast feedback is necessary if companies are going to allow their employees the leeway to fail fast.  by Manfred Maier - Global Platform Solutions Lead Customer Experience at Kantar

Real change needs empathy, not sympathy. It takes life experience, not advertising expertise. And it requires rising leaders to re-imagine the 'fit it in or get out' industry we've inherited.  By William Esparza -  CEO of hyphenated

Many times when people hear the word "AI," they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.

During these times of uncertainty, endless changes and news being generated and affecting us by the second, I am happy to read articles and publications where big brands announce new plans and optimization measures aimed at their advertising and digital marketing budgets.  By Ana López - Prisa Brand Solutions Americas Marketing Director and Multicultural Marketing and Digital Communications Consultant.

You've heard it before and you’ll hear it again. Millennials have been a hot topic for years now, but why? In this episode, we look into the minds of Millennials as the first of them turn 40.  Learn what truly makes this generation different from the rest.

HispanicAd.com in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic Market Overview - titled “The Reopening of Hispanic Marketing”

The Axis Agency announced that its leadership team, Armando Azarloza, CEO, and Carmen Lawrence, COO, has acquired ownership of the brand from its parent company, Interpublic Group (IPG).

A majority expect significant reforms aimed at correcting problems in democratic institutions and representation will take place in the next decade. Many say this will result in positive outcomes for the public good; others are less convinced  A large share of experts and analysts worry that people’s technology use will mostly weaken core aspects of democracy and democratic representation in the coming decade. Yet they also foresee significant social and civic innovation between now and 2030 to try to address emerging issues.

The BrandZ Top 100 Most Valuable Global Brands 2020 just launched and it will probably come as little surprise that Amazon is the world’s most valuable brand, growing 32% over last year. More surprising might be the results of a new analysis reviewed in the report which finds that perceived difference helps explain abnormal returns.  by Nigel Hollis

In this episode, Myrna de Jesus, Strategist from Zubi, talk her amazing marketing career and the importance for a company to build trust with their audience.

Influencer marketing is now big business, but it comes with challenges. How can marketing and communication professionals ensure influencers have the right impact on their brand?

There’s been a lot of debate over the term Latinx. What exactly does it mean? How is it different from Latino or Hispanic? Is it positive? More inclusive? Elitist? The term itself and its popular usage especially by Millennials has sparked a lot of debate and started conversations about identity, gender and ethnicity. It seems like this term isn’t really going anywhere any time soon, but considering the wide range of opinions on the matter, should we just stop using the word ‘Latinx’ altogether, or are there some merits for this more encompassing term to describe the Hispanic community?  What is Latinx?

Latinx was originally formed in the early aughts as a word for those of Latin American descent who do not identify as being of the male or female gender or who simply don't want to be identified by gender. More than likely, there was little consideration for how it was supposed to be pronounced when it was created. Nevertheless, people have attempted to assign some pronunciations to it. The most common way to pronounce Latinx is the same way you would Spanish-derived Latina or Latino but pronouncing the "x" as the name of the English letter X. So you get something like \luh-TEE-neks\.

Will 2020 be the year of 5G wireless networks? Many consumers and businesses think so, but we’re also witnessing the first signs of disillusionment. Explore three stages of infrastructure-led 5G innovation, along with 5G infrastructure investment opportunities in the United States, to promote deployment, adoption, and commercialization.

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