As Millennials reach a new stage of life – the oldest among them will turn 39 this year – a clearer picture of how members of this generation are establishing their own families is coming into view. Previous research highlights not only the sheer size of the Millennial generation, which now surpasses Baby Boomers as the largest, but also its racial and ethnic diversity and high rates of educational attainment. This research also notes that Millennials have been slower than previous generations to establish their own households.

Univision, in partnership with Televisa, presents the special "Se Agradece" (In Gratitude) to pay tribute to the everyday heroes leading the fight against the COVID-19 pandemic. The two-hour broadcast will feature musical performances, special messages from celebrities, as well as stories from essential workers on the frontline.

As summer, grills, and smokers heat up across the U.S., the National Pork Board is launching “Sabor Season,” a virtual social media campaign to bring Hispanic families and communities together nationwide.

In the latest BUSINESS edition of Hispanicize Hangout meet PepsiCo’s Esperanza Teasdale.   Learn about her journey through the corporate ranks which currently has Esperanza overseeing Hispanic strategy as a VP and General Manager of PepsiCo Beverages North America.  Led by CEO Ramon Laguarta from Spain, PepsiCo has a long history of diversity and inclusion starting at the top.

Startups find success when they possess information unique to their industry and apply analytics to interpret and deploy that data in strategic ways. Think of analytics as a key to an undiscovered kingdom: Wielded properly, it can unlock new worlds.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2020 Hispanic TV Upront Report for our readers.

To view and download click on image or CLICK HERE.

“You get a car! And you get a car, and you…!” When Oprah gifted 276 unsuspecting audience members a brand new fully loaded Pontiac G6, cheers erupted from the crowd. In a similar fashion, but with far less flair, when market researchers “gift” clients fully loaded sales pitches claiming “you, you, and you get representative research,” the deafening silence is even louder. You see, just as the cars Oprah gave away weren’t technically free (guests had to pay the taxes), more than likely, the marketing research you’re getting isn’t technically representative. And from the results of your last marketing campaign, you’re probably starting to figure that out.  By Mario Xavier Carrasco - Co-Founder & Principal at ThinkNow

Why on earth would a brand of sliced frozen steaks be promoting data science on Twitter? Because the marketers behind the brand know that to be noticed and remembered a brand’s content needs to stand out from the crowd. Steak-umm’s social success highlights many of the basic principles of advertising success in general.  by Nigel Hollis

Welcome to this special VEGAS edition of Hispanicize Hangout, starring none other than my friends Mike Valdes-Fauli (CEO, Pinta) and John Santiago (CEO, M8) who truly dressed for the occasion.

There's no rest for the weary. With the 2020 scope season in the rearview mirror, it's already time to look ahead to 2021.

If you think innovating can be hard normally, try doing it during a global pandemic. It can become downright defeating if you allow it. But if innovation were easy, everyone would do it.

The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend—whether that’s due to the pandemic’s economic impact on businesses or as a choice to dissociate from wall-to-wall coverage of death and infection. However, this strategy of limiting advertising is not sustainable with coverage of the novel coronavirus (COVID-19) here to stay for at least the medium term. And reducing advertising now could have long-term consequences.

All it takes is an “essential” trip to the grocery store to recognize we’re living in a strange time. Masked shoppers do a solemn dance, keeping a 6-foot distance and communicating who has the go-ahead with a brief nod and averted eyes.

The COVID-19 pandemic is posing staggering health and humanitarian challenges. As the crisis evolves, companies must act on multiple fronts to protect their employees, customers, supply chains, and financial performance. Retail and consumer-goods sectors have been particularly affected, with frontline employees directly at risk and companies struggling with demand that is either rapidly evaporating or surging well past the available supply.

Personalization has been around for the better part of 20 years, and the superior performance it provides is well documented. However, social distancing measures imposed on most of the world in 2020 as a result of the coronavirus pandemic have already deeply affected advertising strategies. In fact, Innovid's recently released "Global Video Benchmarks Report 2020" confirms a new era of personalization has already begun. The data shows an acceleration of consumer impressions shifting away from desktops and laptops to connected TV (CTV). As a result, marketers need to expand beyond traditional display formats to create targeted, valuable omnichannel experiences with an emphasis on CTV.

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