“Karen’s proven track record across multiple leadership roles at Telemundo makes her the ideal person for this new role,” said Santana. “She is among the very best in the industry and has played an essential role in Telemundo’s success as a forward-thinking, results-driven executive who has led growth businesses, as well marketing and programming initiatives domestically and abroad. I am proud to have her join our Studios leadership to help us continue evolving our content portfolio as the largest U.S.-based production studio for Latinos in the U.S. and around the world.”
Claudia Chagui is appointed Senior Vice President of Marketing and Creative, effective July 6, succeeding Barroeta’s previous role. Reporting directly to Ronald Day, Executive Vice President of Entertainment at Telemundo, Chagui joins the network after working as both a creative and strategic marketing consultant for company-wide initiatives including the Network’s overall rebrand, consumer marketing launch campaigns, and Upfront presentations. In her new role, she will spearhead the strategic development and execution of all marketing and creative initiatives across the network, including entertainment, news and sports. With over two decades of experience, Chagui brings to Telemundo deep expertise in media management, brand strategy, content development and creative leadership with a focus on Latin America and the U.S. Hispanic markets.
“I am thrilled to welcome Claudia, a veteran marketer and highly regarded media professional who has effectively led marketing and communications strategies for major brands in the U.S. and international markets,” said Day. “Her deep understanding of our viewer, coupled with her unique combination of strategic insights and creative thinking, will further strengthen our network’s ability to serve Latino audiences and further enhance their connection with our brand and programming across linear and digital platforms.”
Barroeta is a television industry executive with more than 20 years of experience in broadcast, pay TV & content distribution. Throughout her career, she has been responsible for leading efforts in programming, creative, marketing, communications and advertising sales for international and Hispanic-language markets developing broad knowledge in media management and strategic thinking. Previous to her role as Senior Vice President of Marketing and Creative at Telemundo, Barroeta held the General Manager role at Telemundo Internacional pay TV channel in Latin America heading all revenue efforts including ad sales, affiliate distribution and the overall content & marketing strategy for the operation. She was also part of the NBCUniversal pay TV venture in Latin America heading all marketing, creative and communications efforts for Universal Channel, Syfy, Studio Universal, E! and Telemundo Internacional, including programming strategies for the latter.
Chagui is the founder and owner of 2C LLC, an independent creative consulting firm based in Miami. Previously, Chagui worked for Discovery Networks Latin America where she held various executive roles including General Manager of Discovery’s Portfolio of Channels, Head of Content for Colombia and Andean region, Vice President of Sourcing & Acquisitions, Head of Digital Content and Vice President of Ad Sales Marketing, Production and Operations. In addition, she has worked with U.S. and International brands across several launches and special projects.