Gen Media Partners announced the addition of Erazno y La Chokolata to an exclusive ad and affiliate sales representation deal. The Hispanic afternoon-drive comedy program from Ten Mask, LLC is heard on 77 radio stations in 50 markets, including Los Angeles, Phoenix, San Antonio, Las Vegas, Sacramento, Fresno, Tucson, San Francisco, and more. Gen Media Partners will manage affiliate sales through its GLR Radio Network and ad sales through its Sun Broadcast Group.
“Erazno is one of the most versatile and talented personalities on radio, attracting younger audiences to the Regional/Mexican formats,” said Jimmy Perez, Vice President of Affiliate Relations and Programming for GLR Radio Network. “I’m excited to bring the highly entertaining content from Erazno y La Chokolata to more Hispanic radio stations across the country.”
“I am very excited to launch my new company Ten Mask, LLC,” stated Oswaldo Diaz (a.k.a Erazno). “This will allow me to grow professionally and expand my brand beyond traditional media, create new brand verticals to super serve the comedian experience, and engage closer with my loyal audience. Gen Media Partners is a perfect fit, a fast-growing player in the Hispanic marketplace, experienced in affiliation and ad sales. Together we will deliver compelling content for radio and advertisers.”