Television | HispanicAd.com

The Factors That Drive Viewer Choice From Device & Video Selection [REPORT]

March 14, 2020

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

Puerto Rico’s National Basketball League premieres on WAPA Deportes and on WAPA América

March 13, 2020

Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.

EstrellaTV taps Hernan Molina to Lead Political Analysis on National Newscast Cierre de Edición

March 11, 2020

Estrella Media, Inc. announced that it has appointed leading Hispanic media political commentator Hernan Molina to its national weekday newscast Cierre de Edición on its EstrellaTV television network.

Martinez-Souss named President & General Manager of Univision in Puerto Rico

March 06, 2020

Univision Communications Inc. announced that Hector Martinez-Souss has been appointed President & General Manager of Univision Puerto Rico and Univision WOLE, effective immediately. In this role, Martinez-Souss will oversee all operations for the portfolio of television, radio and digital properties on the island. Martinez-Souss will be based in San Juan and report to Luis Fernandez-Rocha, President and Regional General Manager.

2020 Super Tuesday Voters Media Usage Study

March 05, 2020

The Television Bureau of Advertising released research conducted on eligible voters for state primaries in California, Colorado and North Carolina ahead of Super Tuesday, to gain an understanding of what media platforms may have the most influence on them.

Cinelatino announces a March Lineup That Has Something for Everyone

March 04, 2020

Cinelatino has announced its slate of box office hits scheduled for March, featuring the exclusive U.S. television premiere of the month, Las Aparicio.

EstrellaTV 62 to televise Spanish-Language LAFC Matches In Greater Los Angeles Market

February 25, 2020

Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.

Univision announces sponsors for Premio Lo Nuestro

February 20, 2020

Univision Communications Inc. announced its sponsors for the 32nd annual “Premio Lo Nuestro,” presented by T-Mobile.

Shattering the glass screen

February 20, 2020

There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.

Played Leading Roles in the Broadcast?

February 12, 2020

South Korean filmmaker Bong Joon Ho—who took the stage as a winner four times for the film Parasite—earned the most time on screen during Sunday night's telecast of the Academy Awards, according to data from Hive's Celebrity Model. The remainder of the top 10 consisted of winners (Joaquin Phoenix, Brad Pitt, Laura Dern), presenters (Steve Martin, Chris Rock, Kristin Wiig, Maya Rudolph), and some celebs wearing multiple hats (Elton John as a winner and performer; Taika Waititi as a winner and presenter).

Playback Time: Which Consumer Attitudes Will Shape the Streaming Wars?

February 12, 2020

A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.

LBI Media Rebrands as Estrella Media

February 04, 2020

LBI Media, Inc announced that it has changed its name to Estrella Media, effective immediately.

Research Study on Connected TV

January 23, 2020

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16. By Bill Duggan

Donnarumma named President & GM of Univision Arizona

January 23, 2020

Univision Arizona announced that Joe Donnarumma has been appointed President and General Manager of Univision Arizona, effective February 10th. In this role, Donnarumma will oversee all aspects of station operations for Univision Arizona’s television, radio, digital and social media properties, including advertising sales, marketing, news and production.

Univision and Televisa to bring “Univision” Branded Channel to Latin America

January 22, 2020

Univision Communications Inc. and Televisa announced a distribution arrangement that would make a Univision-branded linear television channel available across the region in early 2020.

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