As the Census figures on Hispanic keep trickling in, there's one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: "but I don't speak Spanish."

  Mr. Jose Villa over the last couple of years, you have embarked on a journey through several trade journals to predict the demise of the current state of the US Hispanic Ad Industry.

      By Jose Cancela

    A couple of weeks ago I finally parked myself at the Richard Rodgers Theater on Broadway to see "In the Heights," the Tony award-winning musical written by Lin-Manuel Miranda, about New York's Nuyorican and Dominican ne

Earlier this week MTV announced this year's nominees for its Video Music Awards (VMAs) and one name you didn't hear mentioned in the Best Hip Hop Video category was Scott Ramon Seguro Mescudi.  That's right,

"There's a huge audience out there that wants to see people on television that look and live their lives like they do.  We're happy to accommodate them."  That's how Steve Koonin, president of Turner Networks

On the TV screen that is.  And it only cost him $80.  And he doesn't work for an ad agency.

By Silvia Alvarez / Zubi Advertising

Those of you who are familiar with my rants will recall a similar post last year.  But seriously folks, something is very wrong with the white female-dominated New York-based Women in Communications (

        We're coming up on the fourth anniversary of a historic event. December 26 marks the fourth full year that Spanish-language television ratings have been ranked side-by-side with ABC, NBC, CBS and FOX.

I thought it was interesting that this year's Hispanic Heritage Month seemed to stretch into two months--Latinos were all over the news in November.  And that's a good thing.  But in looking at the events of this

  Univision should be singing. And the name of the song should be, "I Told You so."

I think the US Tennis Association (USTA) may need to begin channeling that famous ABC Sports tagline: "the thrill of victory and

In it's August 10th cover story about marketing to Hispanics, the Miami Herald opened its article with a reference to Univision's Saturday-night variety show host Don Francisco.  No big deal but the

   As the economy goes from bad to worse and consumer sentiment continues to dip, it seems we all need a little bit of fun that will not break our already emaciated piggy banks.

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