I think the US Tennis Association (USTA) may need to begin channeling that famous ABC Sports tagline: "the thrill of victory and

In it's August 10th cover story about marketing to Hispanics, the Miami Herald opened its article with a reference to Univision's Saturday-night variety show host Don Francisco.  No big deal but the

   As the economy goes from bad to worse and consumer sentiment continues to dip, it seems we all need a little bit of fun that will not break our already emaciated piggy banks.

   After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events.  We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha

    As I listened to last Fall's Big Three congressional hearings, which revived talk about a possible GM-Chrysler merger, call me crazy but I wondered whether we should also be talking about a merger between Univision

      First and foremost, a very happy New Year to all of you. Yes 2009 is here; let's hope it does not pick up where 2008 left off.

The Jon Stewart of Spanish-language TV, Jaime Bayly, pretty much endorsed Obama on Wednesday night.  Why is this news?  Well, if you're a regular viewer of Bayly's talk show on Mega TV in Miami (airing nation

Tuesday night TV in Miami was an absolute classic--and I would submit historic.  I would go so far as saying that it was historic TV programming in ANY LANGUAGE.

It's not every day that Univision undertakes major collaborations for special events, and the upcoming "Premios Deportes" i

     There’s an old saying about television ratings: You can’t fall off the floor.
But with her CBS Evening News ratings at abysmally low levels, Katie Couric and crew have proven that their ethics can.

As I've said before, I don't watch a lot of TV.  Call me old fashioned, but I'm a newspaper and magazine junkie.  Oh yeah,

NBC has seen the Spanish writing on the wall.

 Thank goodness I decided to take a breather before I posted this latest entry.  I wrote it but set it aside, and then bam!  I read the big news about Jackie Hernandez-Fallous joining Telemundo....the challen

Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you're talking about English-language or Spanish-language TV.  So when I recently read about Nielsen's "

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