The AHAA Conference began this week in Miami and I assume you have heard that they have expanded their Board of Directors and added an Advisory Board that include clients, media and research executives, besides just ad agency executives.
They also do not want to call the organization the Association of Hispanic Advertising Agencies, they want to be called AHAA - The Voice of Hispanic Marketing. A new COMPASS! I have high HOPES. This new change will impact the scope and breath of AHAA as we lead into 2013.
I just struggled reading an article by Stephanie Da Costa - Media Director at Wing in Miami titled “
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.
As many of you have seen in the movie 2012 and have heard from scholars based on their interpretation of Mayan culture and the Mayan calendar, the world will end December 2012. Doomsday is upon us in 355 days on December 21, 2012.
As of late I'm hearing in Hispanic communications circles much ado about whether or not marketers should pay Latino bloggers for posting brand-related content, product reviews, etc. While this topic has been fully addressed in mainstream circles, the issues take on greater complexities in the Latino blogosphere.
TV can do a lot of great things for brands but it can also make you impotent--and I can assure you that I did not intend to spell "important." And that is what one is led to conclude after reading some of the reports coming out of last week's beer distributors' convention in Las Vegas.
In the last couple of weeks the term’ The Hispanic McKinsey & Company’ was brought to the forefront by an article in Ad Age about how Univision has brought in experts in different brand development categori
This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish?
By Chiqui Cartagena