Access.1 announced the launch of a Regional Mexican radio station, “La Invasora 1600AM.” La Invasora 1600AM features La Invasion Mañanera con El Gordo y Mamizukii, Alex “El Genio” Lucas, Tardes con Iliana Sanchez “La Nena”, Erazno y la Chokolata and SuperGol Sports.
IRE Radio Networks announced that Conexión Thalia Radio Show, the popular lifestyle and music program hosted by international superstar and platinum recording artist Thalia, will join the AIRE Radio Networks platform.
Across media formats, marketers often follow the “bigger is better” mantra when measuring their reach and effectiveness. But on the radio, good things come in small packages. In addition to attracting more listeners, stations should focus on cultivating more loyal listeners. Those who tune in the most can drive the greatest share of ratings.
According to the December 2013 RADAR report, radio saw gains in the Hispanic audience across all major demographic groups compared with December 2012, while the black (non-Hispanic) audience remained steady year over year.
Univision Radio has launched “El Bueno, La Mala, y El Feo,” (The Good, the Bad, and the Ugly), a music- intensive Regional Mexican radio show with a blend of humor, social sarcasm, and exclusive interviews.
Spanish Broadcasting System, Inc. (SBS) announced the launch of AIRE Radio Networks to create and distribute leading Spanish-language radio programming debuting with a robust and high-profile celebrity lineup and targeted network vehicles.
According to Radio Ink, Rep Firm McGavren Guild made the announcement yesterday that Kevin Garrity has been appointed president and chief executive officer. He replaces Lisa Sirotka-Sonnenklar, whose employment was terminated by the board.