There is no doubt that 2020 will be the most important year of my life. Between the novel coronavirus, the U.S. Census, social justice and the presidential election, this year has made all of us, collectively, rethink what’s important for our families and in our communities. Perhaps for BIPOC (Black, Indigenous, people of color), 2020 has highlighted the importance of unity, empathy and community because, as diverse groups, we have been disproportionately affected by the pandemic, racism and divisive politics.
By Stacie M. de Armas, SVP of Diverse Consumer Insights and Initiatives, Diversity, Equity & Inclusion Practice, Nielsen
Digital media has reached parity with TV as a primary information source about presidential candidates (61% for both digital and TV) and political issues (67% for digital vs. 69% for TV) among registered U.S. voters, according to “The Race for the White House 2016: Registered Voters and Media and Information During the Primaries,” a new research study from the Interactive Advertising Bureau (IAB).
The large footprint of Latino millennial eligible voters reflects the oversized importance of youth in the U.S.-born Latino population and as a source of Latino eligible voter growth.
Just read an article by David Goetz on a MediaPost blog titled “
I just finished reading a blog post on AdAge.com’s 'The Big Tent' title “
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” among the highest-rated scripted shows on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.
The question is not whether Ethnic Consumers that are lumped for diversity purposes into the MULTICULTURAL BUCKET offer opportunities for marketers. We all know the answer to that question. The question is whether there is a need or a purpose for having one agency that implements all aspects of a campaign that can then be called a MULTICULTURAL approach.
In 1996, AHAA was founded to grow our marketplace and promote our member agencies. Today Hispanic marketing is more important, more challenging and more nuanced. Gene Bryan -