Avenida América, Inc. announced that they had launched "MiAvenida - Páginas Amarillas de Atlanta," a Spanish-language Yellow Pages for Atlanta's growing Hispanic community.
The Company is distributing 75,000 copies of the directory to Hispanic households and various retail locations in the metro Atlanta area including Gwinnett, Fulton, DeKalb, Cobb and Hall counties in the third quarter of 2003. The publication includes business listings as well as community information relevant to Hispanics.
"We selected Atlanta as our second market due to the rapid growth of the Hispanic population, and the number of businesses eager to reach them in their language of choice," said Jose Puente, president of Avenida América. "Our online and print Spanish yellow pages serve an inherent need in the community. Years of research into the unique needs of the Hispanic consumer and attention to the highest of production standards are distinguishing characteristics for our books."
"Response from both the Hispanic and the business communities has exceed our expectations," added Puente. "Our success in Atlanta and Austin confirms that we've hit a nerve. It's a formula we intend to roll out into other markets."