Telemundo's owned & operated Miami station WSCV-TV Channel 51 emerged once again as Miami's #1 station in primetime - English or Spanish - across all key adult demographics in the crucial Nielsen February '01 NSI sweep period (2/1/01-2/28/01). Additionally, WSCV-TV is the ONLY station in Miami that showed growth in this critical time period; Channel 51 more than quadrupled its adult 18-49 delivery compared to February '00.
WSCV-TV's unparalleled novela "Betty La Fea" was the #3 program in all primetime (M-Sat 8PM-11PM and Sun 7PM-11PM) in Miami among adults 18-49, outperformed only by "E.R." and "Survivor," and beating other high-profile shows such as "Temptation Island," "Ally McBeal," "Friends" and all of the Univision regularly scheduled programs.
In fact, two of Telemundo's weekday novelas - "Betty La Fea" (8PM-9PM) and "¿Por Qué Diablos?" (9PM-10PM) were #1 in their respective time periods among adults 18-49. "Terra Nostra" (10PM-11PM), Telemundo's picturesque period-piece novela, captured the #2 position at 10PM (see chart).
Telemundo's "Laura en America" (M-F 4PM-5PM) once again emerged as the queen of talk among adults 18-49; "Laura" was #1 in its time period and also the #1 daytime talk show in Miami. After one year on the air, "Laura" continues to grow its fan base, increasing its adult 18-49 ratings by 24% compared to the previous month January '01.
WSCV-TV's coverage of local news through "Noticiero 51" (M-F 6PM-6:30PM) has also seen great success. In the current survey, "Noticiero 51" surfaced as the #3 newscast in its time period among adults 18-49, outperforming NBC, ABC and CBS newscasts. Similarly, WSCV-TV's late night newscast has also grown tremendously and captured the #3 spot among adults 18-49 at 11PM.