Emmy winning producer Norma Morato, a veteran of ABC News and WCBS-TV News, who has been executive producer of newscasts for Gotham's premiere Spanish-language TV station Univision 41 (WXTV) in New York since September 2000, has been promoted to Assistant News Director, it was announced by Univision 41 News Director Steve Malave.
Morato joined Univision 41at a pivotal time in its history. During the February and July 2000 sweeps periods, Univision 41's 6 pm weekday newscast, "Noticias 41," emerged as the New York area's most watched 6 pm news program among adults aged 18-49. In addition, during the July 2000 sweep, the 6 pm weekday edition of "Noticias 41" beat the 6 pm news on WCBS-TV Channel 2 in total household viewership according to Nielsen Station Index figures. It was the first time that a weekday newscast on a major, network-owned TV station in New York was beaten in the 6 pm weekday news race by a the newscast of a UHF, Spanish-language, TV station. More recently, during the February 2001 sweep, Univision 41's 6 pm weekday newscast, "Noticias 41," enjoyed 22 percent growth in household rating compared to the same period a year earlier. Univision 41's 11 pm weekday "Noticias 41" enjoyed an amazing 69 percent year-to-year growth in household rating over the same period.
Norma Morato began her career in journalism in Spanish-language TV, working at Univision 41 from 1980 to 1983. Morato earned a distinction as New York TV's first female news director when she ran the news department of Telemundo's WNJU Channel 47 here from 1983 to 1985. She joined WCBS-TV in 1986 as a producer for Channel 2 News, working in all phases of the station's news operation. She stayed there until 1996, when she joined NBC News. There she was responsible for consumer news reports on the "Today" show and on cable channel CNBC's "Steals and Deals."
Morato was named Consumer Editor of ABC News' "20/20" in 1997, and for the next two years she produced long-form investigative stories for the highly successful news magazine program. She joined "Consumer Reports TV" in 1999 as a producer for the television program named after and co-owned with the highly respected consumer advocacy publication. Morato stayed there until returning to CBS-TV in January 2000 as Senior Producer. Her stories were seen on "CBS This Morning" and on "Channel 2 News" where she headed the investigative and consumer unit.