February 15, 2001

Home Shopping Español and PCTV, one of Mexico's largest cable providers, announced that Home Shopping Español will launch on all 400 of PCTVs cable systems in Mexico this Spring. Mexican families will now have the opportunity to shop from the convenience of their homes, and speak directly with Home Shopping Español hosts and celebrities such as Lucia Mendez, Edith Gonzales, Charytin, Lucy Pereda, Chef Pepin, Luisa Fernanda and many more.

“Home Shopping Español has already become a runaway hit in the U.S. and Puerto Rico and now we are looking forward to bringing our programming outside of U.S. borders into Mexico,” said John de Armas, president of Home Shopping Español. “Home Shopping Español is committed to bringing quality programming and exclusive products to Mexican families throughout the country.”

Appreciating the importance and the rich heritage of the Mexican culture, Home Shopping Español is creating special programming for the network's spring launch tailored specifically to Mexico and featuring a presentation by Lucia Mendez who will introduce her “El Ollin del Amor” jewelry line inspired by the Aztec culture. Other top Latin personalities will present Mexican-themed shows during launch week.

“We're very proud to bring this innovative and entertaining channel to Mexico, and believe that Home Shopping Español will be really successful in the Mexican market,” mentioned Eduardo Recalde Medina, XXX from PCTV. “Based on our knowledge of our subscribers' needs, social status, and shopping habits, we are confident that this TV shopping channel will be well received as part of the PCTV system,” he added.

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