Home Shopping Español (hse) and GEMS TV announced that Home Shopping Español will air everyday on Gems TV Network from Midnight to Noon, eastern and pacific time.
"We are very pleased to add Home Shopping Español to the GEMS platform and to offer our subscribers in the U.S. the convenience of shopping from the comfort of their homes," said Manuel Abud, president of GEMS Television. "This alliance with Home Shopping Español is part of our continuing effort to respond to the needs of our viewers with relevant programming that simplifies as well as enhances their lives."
"This new agreement with GEMS TV gives us a tremendous opportunity to reach new customers," said John de Armas, president of Home Shopping Español.
"We are pioneers in Spanish-language television and are proud to partner with Gems TV, a quality network whose mission and values are similar to ours."
Under the alliance, GEMS TV will augment their programming lineup offering a new form of entertainment to their female audience and Home Shopping Español will be able to increase their distribution and major market penetration. With this alliance, Home Shopping Español significantly increases its reach in major markets, adding millions of Hispanic households to their distribution across the United States.