June 21, 2008

Univision’s flagship station KMEX-TV Channel 34 announced the mobile distribution of news alerts, both in video and text messages, on Univision Móvil. Coverage includes important local, national and international news, as well as breaking news, weather, entertainment and the top stories of the day.

“Univision 34’s launch of mobile news alerts is an extension of our commitment to deliver the most relevant news and information to our audiences. Our viewers will now be able to receive news, as it happens on their mobile phones,” said Maelia Macin, vice president and general manager of Univision 34 Los Angeles. “If you look at Hispanic wireless use, in fact more than 18 million U.S. Hispanics are wireless subscribers, this is a logical extension of how we deliver information to our audiences. With this initiative, Univision continues to serve as an information lifeline for our viewers by providing information that educates, motivates and empowers the Hispanic community.”

Univision Móvil, which delivers the industry’s most comprehensive Spanish-language suite of mobile offerings to our audiences, has partnered with Tapioca Mobile to handle distribution of alerts across all major carriers. Consumers now have mobile access to the # 1 news station in Los Angeles in addition to Univisionlosangeles.com and Univision Radio.

“We are proud to partner with KMEX-TV Univision 34,” said Sachin Deshpande, chief executive officer of Tapioca Mobile. “Univision has always been a visionary leader in the digital media arena. Thus, their latest commitment to delivering engaging video messages for mobile devices demonstrates the importance of this rapidly-growing mobile medium.”

1 Nielsen Station Index, 1994 to 2008, Adults 18-49 program average ratings among weekday 6pm early evening local newscasts.

2 Nielsen Station Index, June 2008 Sweeps Live Plus 7 Adults 18-49 impressions, M-Su 6am-2am.

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