July 13, 2008

LatCel is bringing culturally relevant content to Latino customers in the United States and Puerto Rico by creating a series of Latino portal products developed using the Netbiscuits Mobile Web platform. LatCel's roster of carrier partners includes Sprint, AT&T and Centennial Puerto Rico.

The Latino portal will feature special interest channels that will cover a wide range of topics, from music to news, including the latest on sports. In addition, it will offer special downloads that will enable the user to obtain ringtones and wallpapers featuring popular Latino artists, celebrities and sports figures.

"We were looking for a technology partner that would complement our efforts in providing Hispanics with the best Mobile Internet experience from any cellular phone," explained Jorge Rincon, CEO of LatCel. "With Netbiscuits' Mobile Web platform not only were we able to accomplish this, but we did so with quick turnarounds and at the highest levels of quality, which our carrier partners have come to expect from us."

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