May 10, 2008

Real Content Group and Alloy Access announced a strategic alliance that brings Real Content Group‚s mobile marketing and platforms expertise to a broad base of Alloy Access clients, affording both partners expanded opportunities to bring mobile based services to a range of marketers seeking to connect with urban and multicultural consumers.

The exclusive alliance leverages the strength of Real Content Group‚s established relationships with all major wireless service carriers and premiere content providers with Alloy Access‚ legacy and expertise in connecting corporate brands with these influential and growing consumer segments.

“Our goal was to partner with an agency that‚s fully tapped into the urban and multicultural mindset and making impressive strides within the industry - because of their impressive campaign work, valuable insights into consumers and proven access to corporate brands - Alloy Access is clearly that partner,” commented John Huffman IV, Chief Executive Officer, Real Content Group.

Tru Pettigrew, President, Alloy Access commented, “We‚re thrilled to forge this exclusive alliance with Real Content Group. They bring impressive knowledge and a proven track record in the fast moving mobile space and we‚re eager to launch these new capabilities under our team and to connect clients with significant opportunities using the latest mobile technologies to reach this powerful group of consumers.”

Added Huffman, “Clearly, advertisers are ready to embrace the exciting innovations coming to market in the mobile space and the figures are proving that with an expected rise in spending of 643% across the industry in next five years. Tapping into an audience that consistently over indexes market usage of mobile media, there‚s considerable opportunity for brands to embrace this platform and see measurable impact.”

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