March 22, 2002

One company almost swept the HispanicAd.com & the Association of Hispanic Advertising Agencies 2001 Media Planning competition.

Tapestry, Tapestry, Tapestry, Tapestry, Tapestry, Tapestry. Tapestry earned six out of the nine highly coveted awards for excellent in media planning.

Casanova Pendrill Publicidad and Inventiva also walked away with the remaining awards. San Antonio based Inventiva walked away with two of the nine awards.

The awards we given at the annual HispanicAd.com and Association of Hispanic Advertising Agencies Media Planning Competion Awards lunch at the Mayflower Hotel in Washington DC on Saturday April20, 2002.

The judges Vivian Estevez - Publicis Sanchez Levitan, Sharon Griesing - Ornelas & Associates, Theresa Miller - Reynardus & Moya, Lisa Taylor - Mendoza Dillon & Asociados / MindShare and Nancy Tellet - Siboney USA selected the following winners:

By Category:

Best Plan Under $1 Million

Agency: Inventiva, Inc.
Client: Heaven Hill Distillers
Product: Christian Brothers Brandy
Marci Polivina – Media Director

Best Plan Using Cable Television

Agency: Tapestry
Client: President Imported Beer
Monica Gadsby – Media Director
Eduardo Gutierrez – Media Planner
Marla Skiko – Media Buyer

Best Plan Using Direct Response

Agency: Tapestry
Client: Americatel
Product: 10-10-123
Monica Gadsby – Media Director
Elena Marroquin – Media Planner
Rebecca Rodriguez – Media Buyer

Best Plan Using Internet

Agency: Casanova Pendrill
Client: Verizon Information Services
Product: Verizon SuperPages en Español
Michael Trujillo - Media Director
Christy Strauss – Media Planner & Buyer

Best Plan Using Magazines

Agency: Tapestry
Client: Procter & Gamble
Product: Always
Jessica Pantanini – Media Director
Toni Ellard – Media Planner
Anylda Morales – Media Planner
Gayle Seinfeld – Media Buyer from Starcom

Best Plan Using Newspapers

Agency: Tapestry
Client: Miller Brewing Company
Product: Miller Genuine Draft
Monica Gadsby – Media Director
Eduardo Gutierrez – Media Planner
Keisha Andrews – Media Planner
Eduardo Gutierrez – Media Buyer

Best Plan Using Out Of Home

Agency: Tapestry
Client: Western Union
Product: U.S. Outbound Money Transfer
Jessica Pantanini – Media Director
Kim Chance – Media Planner
Esmeralda Gonzalez – Media Planner
Esmeralda Gonzalez– Media Buyer

Best Plan Using Radio

Agency: Inventiva, Inc.
Client: Heaven Hill Distillers
Product: Christian Brothers Brandy
Marci Polivina – Media Director

Best Plan Using Television

Agency: Tapestry
Client: Miller Brewing Company
Product: Miller Lite & Miller Genuine Draft
Monica Gadsby – Media Director
Marla Skiko – Media Planner
Keisha Andrews – Media Planner
Danielle Gonzalez – Media Buyer

We thank our users for taking the time and making the program a success.

TheKnowledgeTeam@HispanicAd.com

article_image: 
Jessica Pantanini & Monica Gadsby - Tapestry

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