March 02, 2001

HispanicAd.com and the Association of Hispanic Advertising Agencies (www.ahaa.org) combined efforts to host the first HispanicAd.com Media Planning Awards.

The HispanicAd.com Media Planning Awards were given to the best Hispanic media plans in the following categories: TV, Radio, Internet, Magazines, Newspapers, Cable, Direct Mail and Out-of-Home. An award was also given to the best media plan for under $1 million.

In addition to the media planning awards, HispanicAd.com awarded the media executive of the year award and the media planner of the year award. The award winners for these awards were chosen by readers of HispanicAd.com. The 2000 Media Executive of the Year award went to Jim McNamara, CEO of Telemundo Network and the 2000 Media Planning Executive of the Year award to Jessica Pantanini, media director of Bromley Communications.

“As the leading trade journal for the Hispanic market, we know that media planning plays a vital role in laying the foundation for a successful advertising campaign,” said Gene Bryan, president and CEO of HispanicAd.com. “HispanicAd.com is proud to partner with The Association of Hispanic Advertising Agencies to recognize some of the best talents that have produced the strongest media plans for Hispanic Advertising.”

HispanicAd.com worked with an esteemed panel of judges including Jessica Pantanini, Bromley Communications; Jim Irvine, Ornelas & Associates, Inc.; Lula Olmedo, Zubi Advertising; Tony Ruiz, The Vidal Partnership; Ingrid Iannotti, Anita Santiago Advertising; Leon Potasinsla, La Agencia de Orcí & Asociados; Monica Gadsby, Starcom; and Edgar Cardoze, Dieste & Partners, to select the following winners:

Best Plan Under $1 million: Starcom for Walt Disney World’s Theme Parks.

Best Plan Using Cable Television: Starcom for Americatel.

Best Plan Using Direct Response: Casanova Pendrill Publicidad for The Home Depot, all products.

Best Plan Using the Internet: Lumina Americas for Kraft Foods’ ComidaKraft.com.

Best Plan Using Magazines: The Bravo Group for Kraft Foods’ Post Cereals – Pebbles & Honey Bunches of Oats.

Best Plan Using Newspapers: The Bravo Group for Sears Roebuck & Company’s Home Appliance Repair.

Best Plan for Out-of-Home: The Vidal Partnership for Heineken USA’s Heineken Beer.

Best Plan Using Radio: Bromley Communications for Legacy’s Truth.

Best Plan Using Television: Ornelas & Associates for Nissan Motor Corporation USA’s Nissan Frontier Crew Cab.

Since it’s launching in February 1999, HispanicAd.com has been the Hispanic market's leading advertising and
media news and information site in the USA, Latin America and the Caribbean. A division of Hispanic Media Sales, Inc., HispanicAd.com offers daily Hispanic advertising news and updates, weekly articles about the issues, individuals and corporations that define the industry and a weekly newsletter. HispanicAd.com also features regular contests and reader forums, polls and other interactive opportunities.

The Association of Hispanic Advertising Agencies (www.ahaa.org) is the national organization of firms that specialize in marketing to the nation’s 35.3 million Hispanic consumers, the most rapidly growing segment of the American population. AHAA promotes the strength of the Hispanic marketing and advertising industry to the private and public sectors.

AHAA agencies offer a unique blend of cultural understanding, market intelligence, proven experience and professionalism that deliver Hispanic market success for clients. AHAA helps organizations gain market share, increase revenue and grow profits by building the bridges and delivering the messages to reach America’s Hispanic consumers, who together have
an estimated buying power of $458 billion.

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