CreatAbility is launching the second phase of Royal Caribbean International's Hispanic market TV campaign with two spots, "Friends" and "Little Girl."
The spots were shot on the island of St. Thomas and aboard the Voyager and Explorer of the Seas. Set to the music of the Grammy Award winning Spanish rock group Mana, the new spots showcase the personal adventures of guests aboard the largest cruise ships in the world. The first series of ads won two Telly Awards.
"The spots take the tagline Aventuras a tu alcance [Adventures within your reach] a step further by highlighting the different kinds of adventures available, bringing home the message that people of all ages can have fun on a cruise," said Henry Gomez, Planning Director for CreatAbility who supervises the Royal Caribbean account.