After reviewing our travel and entertainment budget for 2009 to attend NATIONAL events. We have decided to share our “Must-Attend List” of NATIONAL - US Hispanic Advertising, Marketing & Media focused events tha
As I listened to last Fall's Big Three congressional hearings, which revived talk about a possible GM-Chrysler merger, call me crazy but I wondered whether we should also be talking about a merger between Univision
Thank goodness I decided to take a breather before I posted this latest entry. I wrote it but set it aside, and then bam! I read the big news about Jackie Hernandez-Fallous joining Telemundo....the challen
Honestly, I cringe every time I read something that essentially equates good marketing with TV, whether you're talking about English-language or Spanish-language TV. So when I recently read about Nielsen's "
A few years ago while attending a Hispanic marketing conference, I stated during a Q&A session that a brand manager or director should never relinquish his or her stewardship of the brand to the brand's H
Fourteen months ago, I turned more than a few heads in our industry by going from leading Hispanic marketing at McDonald's, a 30 year marketer to the Hispanic consumer with its deserved accolades as a pioneer and innovator, to trying to build t