Lee joins ROX United as Brand Director

ROX United of UNITED COLLECTIVE, recently tapped Alicia Lee, as Brand Director, to build brand strategy and elevate consumer engagement and activation initiatives for their core clients.

"I'm excited to apply my marketing, branding, and digital influencer skill-set to help advance ROX's mission to expand consumer connectivity through memorable consumer engagement and activation experiences," Lee said. " I've led experiential marketing and activation for iconic branded events such as Art Basel, NYC Triathlon, and Ironman. These types of consumer-facing events provide me the expertise to manage direct to consumer marketing campaigns across a wide portfolio."

"Alicia's experience with marketing national brands through digitally-led experiential brand activations reflects ROX United's mission to align with the shifting PR industry to directly engage the increasingly digitally-savvy and connected consumer," ROX United President Roxana Lissa said. "Alicia has a proven record with high-profile clients (Muscle Milk, Red Bull, and Equinox) and her skills will translate well to our clients such as Domino's, Chick-fil-A, Foster Farms, and got milk? (CMPB). Additionally, she will lead the recently acquired UNITED COLLECTIVE client, J Street Hospitality, which is tapping into the collective's bespoke model."