"I'm excited to apply my marketing, branding, and digital influencer skill-set to help advance ROX's mission to expand consumer connectivity through memorable consumer engagement and activation experiences," Lee said. " I've led experiential marketing and activation for iconic branded events such as Art Basel, NYC Triathlon, and Ironman. These types of consumer-facing events provide me the expertise to manage direct to consumer marketing campaigns across a wide portfolio."
"Alicia's experience with marketing national brands through digitally-led experiential brand activations reflects ROX United's mission to align with the shifting PR industry to directly engage the increasingly digitally-savvy and connected consumer," ROX United President Roxana Lissa said. "Alicia has a proven record with high-profile clients (Muscle Milk, Red Bull, and Equinox) and her skills will translate well to our clients such as Domino's, Chick-fil-A, Foster Farms, and got milk? (CMPB). Additionally, she will lead the recently acquired UNITED COLLECTIVE client, J Street Hospitality, which is tapping into the collective's bespoke model."