The following is republished with the permission of the Association of National Advertisers. Find this and similar articles on ANA Newsstand.
Marketers need to keep their skills sharp and relevant in the ever-evolving digital age
It’s a surprise to no one that, thanks to the digital age, marketing has undergone a massive transformation in the last 20 years. Many skills that were coveted at the turn of the century will be completely obsolete by 2020. Future success will be incumbent on marketers continuing to update their skillset to keep up with evolving tools and tactics. If you’re a marketer aware that you need to refine and enhance your skillset, this presentation covers four potential areas you can focus on for training.