For the first time ever, World Cup fans searching on Google for their favorite teams, matches and scores in Spanish in the U.S. will see close to real-time video highlights from Telemundo Deportes, the NBCUniversal Telemundo Enterprises’ sports division producing the 2018 FIFA World Cup Russia™. This includes in-game clips featuring goals, halftime highlights and major moments in the match as well as match previews, winning probabilities, line-ups and news – all within Google Search.
This World Cup initiative expands on Telemundo’s strategic presence and partnership with YouTube, which includes more than five official channels with more than 14 million subscribers, with three of those surpassing 3 million subscribers each. Telemundo will upload more than 1,000 hours of exclusive content across digital platforms, including content on the official Telemundo YouTube channel. Content will include videos from YouTube Creators and fan reactions from across the world, further connecting and expanding the soccer community on one platform around the biggest global sporting event, the World Cup.
In addition, the 2018 FIFA World Cup Russia™ games on Telemundo will be offered in markets where YouTube TV is available. YouTube TV subscribers will also be able record and watch games via the YouTube TV Cloud DVR feature.
“Partnering with Google to empower fans to easily search and find the best World Cup content and highlights in Spanish available is a true game changer for Telemundo,” said Peter E. Blacker, Executive Vice President, Digital and Emerging Business, NBCUniversal Telemundo Enterprises. “Soccer is more exciting in Spanish, and we’re thrilled to be amplifying the access and engagement of the World Cup through Google and YouTube technology.”