• REMAINING RELEVANT IN TRANSFORMATIONAL TIMES
In today’s environment of rapid and frequent change, remaining relevant in transformational times is a challenge. Rishad Tobaccowala, chief growth officer for Publicis Groupe, will discuss what successful companies and individuals need to do to thrive in this current landscape. Named by BusinessWeek as one of the top business leaders for his pioneering innovation and dubbed by TIME magazine one of five “marketing innovators,” he was the chief strategist and member of the Directoire/+ of Publicis Groupe. Before his corporate role, Rishad was the chairman of DigitasLBi and Razorfish, two global firms owned by the Publicis Groupe with over 10,000 employees around the world focused on marketing and business transformation. Rishad has more than 35 years of global experience and helped grow, founded/co-founded or incubated a variety of companies including VivaKi, Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play and Denuo.
• CROSSROADS OF CREATIVITY AND BUSINESS
Some of the most creative minds in the local, regional and international landscape will sit together to discuss latest trends and creative work from top brands worldwide. Moderated by 2019 CMC Hall of Fame Inductee Luis Miguel Messianu, creative chairman and CEO of Alma, this panel features Karin Onsager-Birch, chief creative officer of FCB West, Hector Fernandez, CEO of VMLY&R, and Elias Weinstock, creative director of Casanova//McCann.
• CANNES CONTENDERS
As the advertising agency gets ready to head to Cannes, hear from top creatives on what it takes to produce an effective campaign by which unique storytelling can connect meaningfully with today’s diverse mainstream audience. In partnership with Círculo Creativo and moderated by Aldo Quevedo, principal and creative director at Richards/Lerma, this panel features Maru Bernal, creative director at Lapiz, Ciro Sarmiento, chief creative officer at Dieste, and Bob Scarpelli, former chairman and chief creative officer for DDB Worldwide.
The CMC Annual Summit features high-caliber content thoughtfully curated by experts rather than sponsorships, breakthrough data and business-building best practices, and networking opportunities with the biggest players in the multicultural marketing industry. The registration fee is all-inclusive with sessions, awards gala, meals and cocktail hours covered. Space is limited to register here!
For more information, visit culturemarketingcouncil.org and follow the CMC on Facebook, Instagram and Twitter at @cmchispanic using the conference hashtag #culturedriven.
About CMC: Founded in 1996 as the Association of Hispanic Advertising Agencies, the Culture Marketing Council: The Voice of Hispanic Marketing is the national trade organization of all marketing, communications and media firms with trusted Hispanic expertise.