March 13, 2019

NGL Collective announced a partnership with international soccer superstar David Villa and Designated Player, a soccer lifestyle and culture content company he co-founded in 2018.  The partnership will combine NGL Collective’s media scale with Designated Player’s original and diverse soccer content tailored to U.S. Latinx.  Advertisers will have the opportunity to integrate in and around custom digital series and sponsored content highlighting soccer fandom, culture and lifestyle.

“Our partnership with Designated Player opens a new avenue for advertisers to tie into the #1 sport in the world, in a way that is currently not available in the marketplace.  Beyond the usual scores, stats and highlights, our partnership will drill down to all things soccer outside of live matches.  From soccer rituals to soccer-inspired street wear and beyond, Designated Player’s content brings advertisers closer to soccer fans in ways that typical shoulder programming does not.  With David Villa as part of the extended NGL family, both he and Designated Player bring authenticity and credibility to what we are building in this space,” said Joe Bernard, CRO, NGL Collective.

“I am always looking for new ways to promote soccer,” says David Villa.  “Through this partnership with NGL Collective, our combined infrastructure will allow us to reach this avid fan base in a more effective and impactful way – so that we can continue to deliver creative content through the lens of the world’s biggest sport.”

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