IM+C introduces a novel approach and positioning to the advertising market by integrating the key components of a creative media agency combining strategy, content, creativity and media, all at the same table.
“In response to the growth of our business serving Latin American customers for the Spanish and European markets, and to the need to provide global services in the region for international clients, IM+C has chosen to be more accessible with an office and team in Miami,” said Alberto Fernandez, CEO & Founder. “We understand the needs of advertisers in America who want to extend their presence in other countries. Now we have an office to coordinate and manage the communication actions of clients, such as those in the tourism, food and aviation industries, in key European cities and in the North American market.”
At the same time, European clients are increasingly in need of marketing their products worldwide and require a partner that provides them with confidence and knowledge to support their brands in international markets. As IM+C does with Cola Cao in Africa or Turismo de Andalucía, where they manage the media across 10 markets, including the USA and Canada. For IM+C, the global planning, strategy and management of campaigns is their specialty.
Among other successes, IM+C was the agency responsible for the communication campaigns for the inauguration of the Desigual stores in San Francisco and Tokyo, and for the Tourism of Catalonia communication campaign "Legends of Catalonia" in New York last November, where innovative techniques of virtual reality and augmented reality were used.
“We have an unequaled passion for what we do,” said Fernandez. “By combining creativity with media, we help clients streamline the work of their marketing departments and win the battle against increasing complexity in the marketplace.”
The office will be lead by Mr. Alonso Batista de Oliveira as Creative Director and Mr. Fernando Monedero as Head of Business Consultant. Mr. de Oliveira has worked for large advertising agencies and brands in the Americas. He has won more than 40 national and international awards and has been a jury of El Ojo, Fiap and Fiptur awards competition. Mr. Monedero has more than 10 years of experience in Miami working with the US Hispanic and Latin American markets. He has held multiple leadership positions, including Regional Digital Director at Havas Media and MEC (Wavemaker) and as the International Clients Lead & Regional Growth Director at IPG Mediabrands.