May 23, 2020

As 2019 was a great year for media sales, many sales managers were expecting similar revenue growth in 2020, not including political ad estimates. And then coronavirus arrived. Over the past two months, revenue has dramatic hit. Many sales managers are expecting to see up to a 50% drop in revenue.

In this COVID-19 Special Report media sales managers share their thought about the current state of media sales. And it’s not all doom and gloom! Many are optimistic about the economic recovery awaiting the country in coming months. And many media salespeople are adapting to the challenge. Don’t let yourself and your sales team be caught unprepared.

To view and listent to recorded webinar, CLICK HERE.

To download "State of Media Sales 2020", CLICK HERE.

To download BIA US Ad Forecast April 2020, CLICK HERE




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