Casual lifestyle brand Panama Jack – known for its signature suncare products, eyewear, apparel, home furnishings and branded resorts – has selected Miami-based MARCA as its digital and social agency of record. CEO Kim Manna explains that Panama Jack is consolidating its digital and social marketing efforts to ensure that its unique brand experience comes to life across all channels. “MARCA brings us the perfect combination of creativity, market insight and digital expertise to continue to grow brand awareness across our expanding product line.”
MARCA will be responsible for Panama Jack’s presence in all social platforms as well as email marketing, search, digital display, website redesign and ecommerce. Tony Nieves, MARCA CEO, adds, “We are thrilled to take on Panama Jack. They’ve created a very cool lifestyle brand whose appeal cuts across many consumer segments. We’re looking forward to creating engaging digital experiences that grow the business.”
New digital work for Panama Jack from MARCA will appear this summer.